Motion Graphics posts

Sports branding used to be about differentiating two opposing teams on a field; it used to be about an umpire or referee quickly identifying the team to award points to, or to penalize; it used to be a world in which the identity of a team could be summed up in the color of their socks.

But with The Bluebirds changing their colors to red, Spain’s Olympic team  kit designed by Russian outfitters Bosco Sport, and Nike’s support for the ever changing ‘uniforms’ of the Oregan Ducks, it’s clear that sports branding means as much to big business as...

Forty years ago this coming Sunday (January 13th 1973), the American Broadcast Company added to its lineup of Saturday morning cartoons a cool, musical, three-minute mini-episode that brainwashed American youth into learning… and enjoying it!

In the usual Saturday TV worship ceremony followed by more kids than those who attended church on Sunday, kids eagerly rolled out of bed to sit in their pajamas, eat multiple bowls of sugary cereal and sit transfixed to the glowing cathode ray...

If you’re a fan of the show Mad Men or have seen the opening, then you’ve seen a motion graphic.

Motion graphics were all the rage in the 1960s (hence the look for the Mad Men series set in the advertising field of the 1960s) and were popular in movies, TV show openings and commercials.

You’ve seen plenty of them, now that you’ve put the graphic with the term. They’re once again on TV, commercials, movies, web sites and any other visual medium.

Is it that they are retro? Do they bring back a feeling of simpler days? Are they just visually pleasing and that’s why they have been discovered again? Some people will say that they...