How To articles

The angle gradient tool is an overlooked gem tucked away in Photoshop’s toolbar. Often passed over for its more popular sibling, the linear gradient tool, angle gradients create clockwise blends of color around the point a user clicks....
A/B testing (also called split testing) is a testing method generally used in marketing to compare results between two samples with the goal to improve conversion or response rates. In web design, A/B tests are generally used to test design...
The ability to tint black-and-white photographs with color has been a staple of photography for decades, and modern image editors make warming and cooling grayscale images a snap. This concept of a steady progression of shades can be used...
By setting images in type, you are able to express more than words or pictures can alone. The effect packs a lot of information into a tight space. But it can get ugly if the text and imagery are at odds with each other. Designers can steer clear of...
Lex parsimoniae is the Latin expression of what is known in English as Occam's Razor, a philosophical rule of thumb that has guided some of the world's best and brightest minds (including Isaac Newton). It is named after the 14th-century logician...
When a web page demands respect from readers, few type treatments give it dignity like “small capitals.” This treatment makes all letters in a line of text uppercase, but retains hierarchy by making the initial letters of important words...
A design may have impact. It may have style. But having these isn’t enough. To work well, a design has to have elements that play off each other’s strengths. Fortunately, every piece of content has inherent guidelines. Layout, or the arrangement...
With virtually any WordPress release (or the release of any open-source software, for that matter), there are bound to be bugs. In a lot of cases the bugs are minor, and are just annoying. In other cases, these "bugs" can completely disable your...
Photoshop's Curves is a flexible control that can brighten or darken parts of a layer based on the layer's luminosity. Editing tones in an image—not just grays and not always photos—can do more than fix highlights and shadows. Curves can...
Forget the clone stamp, paint bucket and pattern presets. When it comes to creating patterns, the ability to duplicate a layer is one of Photoshop's greatest features. Semitransparent shapes can be very useful when creating repeated geometric...
As web designers and developers, we often overlook printed marketing materials. But on occasion, they can come in very handy: at conferences, when we meet face-to-face with clients, or when we happen to run into someone we might want to do business...
Navigating unfamiliar information on the web requires aids. These aids don't have an agenda or bias the way advertising does. Instead, navigational aids help people find the right path based on their interests. Signposts are one type of navigational...