How To articles

Being a designer is great. You get to spend all day being creative—that is, of course, if you have all day to spend and are feeling inspired. Unfortunately, sometimes you’re completely devoid of ideas, which can be demoralizing, especially...
Sometimes, choosing just the right image for a website that does not yet have a defined visual theme can be daunting. Should you use a drawing or a photo? Should you create it yourself or find stock art? How do you know whether it will set the right...
The process of designing a type-based logo is similar to that of designing a shape-based logo. Both logos need to convey a message, do it quickly and appease the client’s taste. All of these objectives can be accomplished by defining goals,...
How much time do you waste on the average day looking for things buried somewhere on your desk? Or getting up to get something on the other side of your office? Or otherwise retrieving the things you need to do your job? If you added up all those wasted...
When is orange more like red? Web designers, even picky ones, sometimes ignore color shift across monitors. How is a web designer to manage color when the screens of their users could be any size or color or could be viewed under any lighting conditions?...
Textures make a website feel tangible. They give content a relationship to the physical world, a sense of place and a reality that people can relate to. Unfortunately, simulating physical textures isn’t as simple as shooting a photo or running...
Having a video on your website can vastly improve your conversion rate. Whether the goal is for users to sign up for your web application or simply to get users to contact you via a web form, a video improves the likelihood of this happening. You...
An image’s dimensions on screen are measured in pixels: width and height. An image's quality is determined by less tangible factors: composition, mood, style, contents. But none of that matters if people get impatient waiting for the file...
Learning new information quickly is very important to both designers and developers. That being said, regardless of your profession and whether it's for school, work, or personal improvement, being able to retain the information without...
Ugly designs abound on the web, and behind each and every one of them is a "designer". In many of these cases the designers behind the sites are simply incompetent. They're often amateur designers or those who have little or no design training...
Recently, the notion of killing the design community has come up on a few blogs (sometimes indirectly), creating many intense conversations on the direction the design community has taken over the past couple of years, and what can be done...
As the first thing visitors see, home pages and headers often steal the design spotlight. But above-the-fold thinking neglects the natural flow of vertical page layout. What happens when people reach the end of a page? You can bet that a simple...