• 13 Feb

    Writing for the web is a skill set of its own. Website text, or “copy”, needs to be written in a different tone for the web than a brochure. It needs to be built around the target keywords for the site and be written for a lower literacy audience.

    Most web designers have a leg up on traditional freelance writers since they have their pulse on what the search engines like and don’t like to see on a site.

    While practice is the best teacher, these 10 tips should get you on your way to providing an extra service for your customers that they will appreciate and you will find very rewarding. Read more

  • 14 Jan

    I know, I know…none of us creative types want anything to do with coding past the very basic HTML/CSS we need to know to get our designs to the developers.

    Doing development is something for those programming grunts, those code jockeys, those geeks.

    Why should we enter the trenches of development when it’s so nice up here with the Photoshop brushes, afternoon tea, and MacPros? 

Because you’ll be a better designer for it.

    Skeptical? Read on and discover 6 reasons why designers should code… Read more

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