Writing for the web is a skill set of its own. Website text, or “copy”, needs to be written in a different tone for the web than a brochure. It needs to be built around the target keywords for the site and be written for a lower literacy audience.

Most web designers have a leg up on traditional freelance writers since they have their pulse on what the search engines like and don’t like to see on a site.

While practice is the best teacher, these 10 tips should get you on your way to providing an extra service for your customers that they will appreciate and you will find very rewarding. Read more