
I’m amazed at companies, especially marketing firms, that stop their social media. It’s usually a blog that hasn’t been updated in a year or the proud display of fans numbering less than ten, eight of them being employees at that firm. What does that tell potential clients? It says that firm has no idea about social media. As someone who deals with social media on a daily basis, I see the value and I see the mistakes. It seems easy, in my mind, but I know it’s not or companies wouldn’t make so many mistakes.
Certainly social media has taken business by storm. People are still in a quandary about how it works, despite proven stats and ROI. Some companies do it on the cheap and some throw millions into it. It seems odd that so many people can’t see what social media is all about – being social!
When I hear someone say, “I don’t like Facebook,” I think, “enjoy the rest of the 20th century and I’ll catch up with you later…maybe!”
It is, of course, more serious than that. If you’re not keeping in touch with old friends and former coworkers, you are letting your network die and, as many articles keep pounding into our heads, your network is the most important way to get work. As with the occasional phone call to a close friend to see if they’re still alive, sharing some news and laughs and just showing them that you care, social media is the new phone call—it’s how we are social now. It’s important and cannot be ignored.
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