By setting images in type, you are able to express more than words or pictures can alone.
The effect packs a lot of information into a tight space. But it can get ugly if the text and imagery are at odds with each other.
Designers can steer clear of disaster by keeping their purpose in mind: expressing the idea clearly should trump the “wow” factor of the technique.
Setting images directly in text mixes the straightforward communication of words with the emotional effect of photos.
Words state, and photos express. But when images get lost or text becomes muddled, or both, we get conflict. Images and text can be harmonized seamlessly, but only if we follow some guidelines that balance the readability of both. Read on to find out how to effectively mix text and imagery. Read more





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