Web Design articles

Writers don’t want designers to hate us, but we ‘get it’. Designers see us as defensive babies — that’s fair. You assume we’re only killing time until we sell our manuscript — also fair. But be nice, or we’ll name a character...
Material Design is the “it” phrase that many designers are talking about right now. The concept, which was developed by Google for Android devices has a neat, clean and highly-usable charm. Websites featuring Material Design are creeping...
If you are trying to understand why a site is not producing the results you want, the bounce rate can be a very useful indicator of where problems might be occurring. A high bounce rate is generally bad: on the face of it, it means visitors are landing...
Surely you’ve noticed by now that most websites for design agencies, designers, startups, or even products, and personal blogs all look a bit... similar. Even if you haven’t noticed, you’ve probably read about it. So how worrying is...
Every site has a goal, whether it’s making more money, building a client list, or getting a customer to pick up a phone and call. To achieve those goals you need your users to emotionally engage with your site. You might think that your calls...
A/B testing is frequently billed as a scientific way to validate design decisions. Occasionally referred to as split testing, A/B testing is a simple process that on the surface appears to promise concrete results: Create two variations...
There are always new webdesign trends gaining momentum. Who could forget parallax scrolling from a few years ago, which is still popular today? As of late, long-scrolling pages are getting more attention from site visitors. One trend that’s...
Back in 2012, I wrote an article entitled 7 Questions Asked by Noob Designers, Answered. A lot has changed in the past three years in the design world, so I thought it was time to revisit those questions, and see if there are others that new designers...
The Web is a visual medium. The vast majority of that visual landscape is thanks to image files. Whilst plenty can be achieved with CSS, and inline SVG, most sites still need image files. On average, images accounted for more than half of page...
Good responsive web design, by its nature, goes unnoticed to those consuming content online. So when someone asks for a new website, they’re often completely unaware of the concept, despite experiencing it on a daily basis. And yet, responsive...
Video continues to grow in popularity as a provocative way to share information online. When it comes to promoting and selling products or services, a video — or a series of them — can help spell out details, imbuing them with cinematic...
As a web designer who’s part of a larger web development team, it’s common that you have to juggle a lot of tasks simultaneously. Having created some first design drafts for your client and now waiting for that first feedback, you are probably...