Are you a freelance designer? Are you interested in boosting your credibility, building your client base and increasing your number of paying projects? The answer is obvious, but knowing where and how to get started can be daunting, especially during the periods of low client work (you know what I’m talking about).
Having worked with a ton of design and development professionals in the field, I’ve seen that some of the most successful, most productive and busiest contractors have a blog attached to their main website or portfolio. Surprised? You shouldn’t be. By not having a blog, you could be missing out on some serious contract work.
A blog could be one of your most powerful assets in getting your name out there and securing new jobs. In fact, considering how simple it is to get started, the extremely low startup costs and the minimum of time required to create compelling content, I’m baffled as to why designers don’t consider it a priority when running their freelance business.
Here are the top three reasons why you, the budding (or even experienced) designer, need to start a blog (and sooner rather than later).