There’s a phenomenal focus on generating traffic in the online marketing world. Businesses fight for clicks, stage immensely competitive bidding wars and spend thousands of hours pushing their websites to the top of search pages.
Top-ranking websites and prominent ads, often on auto-pilot, generate thousands of dollars a day.
But is this the most profitable way to secure clients online? The amount of traffic running through a website isn’t directly tied to the amount of income that the website generates.
A more apt measure of success might be the number of conversions that the website produces from its pool of traffic. More conversions means a quantifiable increase in sales and even an increase in the number quotes you provide to potential clients. It’s not just a measure of traffic.
The eight tips below won’t exponentially increase clicks to your website or push it to the top of search results. However, they will help make the most of traffic that comes your way, which is often more important than quantity. These eight tactics will help turn visitors into customers, drastically increasing your website’s conversion rate.