Almost every business has a web presence these days; from single page ‘business card’ style sites, to million+ product e-commerce hubs, owning a website is as universal as taxes. Of course, there are new startups, but even in those cases entrepreneurs tend to have bought a domain name, or thrown up a template.
It’s no surprise then that the bread and butter for most web designers is not site design, but redesign.
On the surface, redesign looks easy; you have a starting point, with some real world data on what is and isn’t working for your client. Once you dive a little deeper you’ll find redesigns are a minefield of competing ideas. It will take all of your skill to exploit the current site’s successes and identify its failings.