Optimizing websites for the mobile web is a chore. And optimizing e-commerce websites for the mobile web is a beast that designers and developers have only begun to tame.
Not surprisingly, larger companies are embracing the medium first, likely because they have the resources and sales flow to justify it. After all, even if an e-commerce website gets sizable traffic, a small percentage of that will be mobile-based. And an even smaller percentage of that traffic will actually complete their sales.
With the momentum only really beginning in this arena, people’s experience with full mobile e-commerce transactions is limited. This makes the niche an experimental one at best. Fortunately, given the nature of e-commerce, success can be carefully measured and tested. This is a medium still in need of definition.
A huge hurdle towards progress is the scarcity of examples. Surfing galleries to find a ton of interesting ideas is not even close to being quick and easy. There are only a few small collections of mobile design, even less for e-commerce. To address this, I have collected 10 fantastic examples of mobile e-commerce. QR codes have been included for easier browsing. You can find many apps for your mobile phones that can read these codes. Read more