
Technology is changing

It's all the same

The dagger is branding

So, when's the funeral?
Advertising as we know it (TV commercials, radio, commercials, print, and some web) is no longer going to cut it, especially by itself. Campaigns are going to have to draw customers into a brand and lifestyle or something greater than just a product or service. I will say, it's a bit easier for older companies—they'll get repeat customers just because of their age and reputation, but the newer companies are really going to have to take some time and figure out what makes them new and unique and cater to that small niche so that it can grow. I remember our first family computer back in the 90s was a Macintosh and folks laughed at us—now, 20 years later, Apple practically rules the technology world and folks laugh at you when you don't have a Mac. Advertising as a cut-and-dry proposition is dead and gone. Clearly, putting in extra time and effort now is a requirement, much like it was in the early days of advertising. What do you think is going to be the next wave of EFFECTIVE advertising? Are you tired of the funny commercials, or is it just me?Kendra Gaines
Kendra Gaines is a freelance designer from Virginia, USA. Connect with her.
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