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For years, I’ve continuously read how print is a dying industry and how print designers are in danger.<\/p>\r\n
It’s hard to argue, when many big name newspapers and magazines of the past see more readership online than in print. It’s even harder when many of these magazines and newspapers cease printing altogether to go full-blown digital.<\/p>\r\n
Print designer’s skills are too basic and not interactive enough in a world where everything digital seems to flourish. Print designers are seen as slower-paced when we have to compete with websites that load in less than a second.<\/p>\r\n
Print designers are seen as the ancient ancestors of the young, new web designers. As a print designer, I sometimes resent this and sometimes I embrace it. Starting out in print allows me to see from a bigger picture perspective rather than a narrow-sighted one. It can be discouraging for those who started in print to make that switch to the web. Years ago, it absolutely was\u00a0intimidating. But now? Not so much.<\/p>\r\n
It’s no secret that the world of web design is stuck on a minimalist binge. It just seems to work (for now). We’ve stripped our websites down to the bare essentials and freed them from busy designs and over-the-top graphics. This easily plays into the hands of the print designer who rarely has the luxury to deal with these kinds of things.<\/p>\r\n
In print, the simpler, the better and this is a mantra becoming quickly adopted by the web\u2026<\/p>\r\n
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Heliom<\/h1>\r\n
Right off the bat, we start with a site that is putting emphasis on large headlines and one left adjusted column of text. It reminds me of magazine spreads and brochures that offer a little explanation next to a picture. As you scroll down, we see more content organized into wonderful columns, categorized by different flat colors and headlines.<\/p>\r\n