50+ Minimal logos, past and present

Default avatar.
August 26, 2014
50+ Minimal logos, past and present.

minimalist logos past and presentSimple and clean designs can sometimes have an even bigger impact than a logo that has a lot going on. Good use of form and negative space can go a long way toward creating a strong visual impression.

Minimal logos can be easier for your customers to remember, too. Think of the simplicity of the Pepsi logo and how recognizable that is. Or the FedEx logo with it’s hidden arrow. Both are simple and clean (the newest incarnation of the Pepsi logo arguably less so), yet are instantly recognizable just by their shape and form.

Below are more than fifty minimalist logos, both from the present and past (1950s to the early 1990s or so). Check them out, and see how well many of the vintage minimalist logos have stood the test of time.

Modern logos

These logos were all created in the past decade or so. They combine clean lines and simple geometric shapes with discerning use of color (many are monochromatic) and negative space. Some are logotypes, while others keep the letterforms out of the logo itself.

Hatch Inc.

hatch inc



Retro Corporate Logo Goodness

retro corporate logo



Nocturnal Thrills

nocturnal thrills

British Steel

british steel

The Guild of Food Writers

guild of food writers

Martin Newcombe Property Maintenance

martin newcombe



Freedom Travel

freedom travel

Ski Brand Logo

ski brand logo

In the Company of Huskies

company of huskies



AAT — All About Tea


Animal Defense League

animal defense league

William & Son

william and son

Koala Ranch

koala ranch



Blast PR

blast pr

Lark Insurance


Dustin Hysinger

dustin hysinger









Blue Mountain Electric

blue mountain



D.F.L. Web Development


Antler Logo

antler logo

Pocono Modern

pocono modern







Vintage logos

While we sometimes think of minimalist logos as being modern, they’ve been around for decades. Minimalist logos were popular starting in the 1950s, and haven’t really fallen out of popularity since. Check out these logos from the 1950s through the 1980s.

Asfaltor Oy

asfaltor oy

W. Raven & Co. Leicester

w raven and co

Jacque Nathan Garamond

jacques nathan garamond

Associated Spring Corporation

associated spring

Cygnet Publishing Pty. Ltd. Perth

cygnet publishing

Expo 70 Osaka


Organisationskomitee Der 5.Gymnnaestrada

der 5

Harcourt Brace & World Inc. New York

harcourt brace world

Ahrend Libra Amsterdam

ahrend libra

Committee for Economic & Cultural Development of Chicago


Canadian Pulp & Paper Assoc. Ltd.

canadian pulp and paper

United Semiconductor

united semiconductor

Russell & Hindrichs Associates

russell hindrichs

Franz H Wills

franz h wills







Department of Health and Social Security

health and social security



Continental Airlines



One area where minimalist logos can really excel is in their almost built-in timelessness. Logos from the 1950s can look just as current as one designed last week (without cashing in on the current vintage” and retro” logo craze). For a company that wants to appear timeless and yet contemporary, minimalism can definitely be the way to go.

Cameron Chapman

Cameron Chapman is a freelance writer and designer from New England. You can visit her site or follow her on Twitter.

Read Next

3 Essential Design Trends, June 2023

This month we are focusing on three trends within a bigger website design trend – different navigation menu styles and …

15 Best New Fonts, May 2023

The choices you make when selecting a typeface have more impact on your design than almost any other decision, so it’s …

10+ Best Tools & Resources for Web Designers and Agencies (2023 updated)

Having the ability to envision a tastefully designed website (i.e., the role creativity plays) is important. But being …

20 Best New Websites, May 2023

This month, there are tons of great new agency websites to get excited about. 3D animated prisms are a popular theme, a…

How to Find the Right White Label Website Builder for Your Agency

Web design agencies face a lot of obstacles in closing the deal with new clients. One of the most common ones is the ar…

Exciting New Tools For Designers, May 2023

There are hundreds of new tools for designers and developers released each month. We sift through them all to bring you…

3 Essential Design Trends, May 2023

All three of the website design trends here mimic something bigger going on in the tech space, from a desire to have mo…

10 Best AI Tools for Web Designers (2023)

It’s time to stop worrying if AI is going to take your job and instead start using AI to expand the services you can of…

10 Best Marketing Agency Websites (Examples, Inspo, and Templates!)

Marketers are skilled in developing strategies, producing visual assets, writing text with high impact, and optimizing …

15 Best New Fonts, April 2023

Fonts are a designer’s best friend. They add personality to our designs and enable fine typography to elevate the quali…

20 Best New Websites, April 2023

In April’s edition, there’s a whole heap of large-scale, and even full-screen, video. Drone footage is back with a veng…

Exciting New Tools For Designers, April 2023

The AI revolution is having a huge impact on the types of products that are hitting the market, with almost every app b…