Make your images bigger
Marketers have known for several years that using images, particularly images of humans, gives a site a conversion rate boost. Some well-known brands are now starting to catch up to this reality. By using mega-images, big brands are reasoning that they can improve the already good results of using high-quality images on their sites. McDonald’s’ homepage shows off new menu items with huge images, but they go further on the product pages: to display the juicy tastiness of its burgers, the site displays them life-size.


Highrise gets massive sign-up increases
Highrise is an app created by Basecamp that lets people keep track of all their contacts in an efficient way. The company always knew that it could do better with regard to the number of sign ups on its Highrise landing page. The problem was that Basecamp could never specifically nail down just what was causing its conversion rate numbers to stall. They decided to perform A/B testing across a number of different factors, everything from the length of the landing page to typography to images.
Dell’s mega-image gets great results

Mall.cz increase product image sizes with successful outcomes
Chances are that you’ve never heard of Mall.cz (unless you live in the Czech Republic). Mall.cz is the 2nd-largest e-commerce retailer in the Czech Republic, and it benefited from increasing the image sizes of its products. While not exactly mega-images proper, this case study proves that even a small increase in image sizes is good for a business’ bottomline. [pullquote]small increases in image size boosted conversions by almost 10%[/pullquote] The original version of product pages on the site featured smaller product images that were often overshadowed by intrusive text that made pages seem too cluttered. The company decided that it should experiment with bigger images; so its redesign centered around blowing up the products’ image sizes while hiding the text. After some experimentation, it was determined that small increases in image size boosted conversions by almost 10%! That’s an impressive boost to the conversation rate, all thanks to increasing the size of the site’s product images.
Bigger is better
It‘s an old cliché that clients always ask for their logo to be bigger, but trials by leading companies with huge research budgets, demonstrate that when it comes to images, bigger is most definitely better. To be sure, it’s not just a matter of aesthetics. When you blow up images to the size of mega images, you’re also ensuring that your site visitors get to explore every small detail of your product, announcement or testimonial. In this way, mega images are also very functional and practical, as they make it easy for site visitors to see exactly what they’re trying to buy or sign up to. We’ve all shied away from large images since the rise of the mobile web, and the potential for slow download speeds, persuaded us to err on the side of caution. However, it’s clear that far from hindering a site, increasing image size actually improves conversions; if you can make your images mega-images, taking up as much of the screen as possible, you’ll maximise your conversions.Marc Schenker
Marc’s a copywriter who covers design news for Web Designer Depot. Find out more about him at thegloriouscompanyltd.com.
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