30+ impactful black and white websites

Paddi Macdonnell.
August 27, 2015
30+ impactful black and white websites.
Color is one of the most significant elements of any design. It creates emotion, guides us through an interface, and reinforces a brand. It’s rare that you find a truly black and white design, more often monochrome designs are dark gray, or off-white. But the effect is the same. Color is literally how we see the world — different light particles being absorbed, or emitted, give us a picture of our surroundings. So when color is missing, we start to see the world differently: textures and shapes become more apparent, and the world seems perceptibly slower. Black and white designs play on this alternate view of the world. When used well, a monochrome palette can be warm, reassuring, dramatic, and bold. Mostly white design is minimal and restrained. Mostly black design is strong and assertive. Both ends of the spectrum are confident and positive. Ironically, the biggest impact black and white designs have is on color. When the stage is entirely tonal, introducing a bright color almost sears it into our retinas. Adding a touch of color to an otherwise monochrome design is a powerful statement, as we’ll see…

Melanie Daveid

melaniedaveid

Ólafur Arnalds

olafurarnalds

Laure Boutmy

laureboutmy

Code and Theory

codeandtheory

Elite Model Management

elitemodel_fr

Scheltens & Abbenes

scheltens-abbenes

Elbow

elbowsydney

Flavien Guilbaud

flavinsky

B14

b14

A-P & Co

a-p_co

Jeremy Pierre

pierre-jeremy

Kurokawa Wonderland

kurokawawonderland

4 1/2

fireogenhalv_no

Werkstatt

werkstatt

The Post Family

thepostfamily

Tangent GC

tangentgc

Sandberg Instituut

sandberg

Transistor Design

transistordesign

Praesens

praesens

Studio Blackburn

studioblackburn

Yes

yesstud

Dave Clark Design

daveclark

Analytische Grafik

klassegrafik_de

Cat Garcia Photography

catgarciaphoto

Intropik

intropik

Holding Still

kurtstallaert

Pauline Osmont

paulineosmont

Park Tavern

parktavernsp

Rumba

rumba

Topsafe

topsafe

Live Area

livearealabs

Pal Zileri

palzileri

WXG

wxg

Folch

folch

Paddi MacDonnell

Paddi MacDonnell is a designer and entrepreneur from Northern Ireland, follow her on Twitter.

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