Professional-Grade Assets
In a world of competitive marketing, social media, and 24 hour advertising, successful brands need shots that aren’t just well-taken, but well produced, with post-production in Adobe Lightroom or Photoshop as a minimum requirement. As the devices we view the web on become more sophisticated, the need for professional-grade images grows; the time has passed when snap-shots taken on a home-camera—even a high-end model—are sufficient. Because Adobe Stock is tightly integrated into the tools that professional photographers prefer, Adobe Stock has a disproportionately high number of professional photographers uploading work, giving users unprecedented access to the type of quality shot that actively draws in users. In addition to the normal range of images, Adobe Stock Editorial delivers a hand-picked set of premium images that are highly topical. If your business works in fast-paced news media, or leverages current events to engage users, then Adobe Stock Editorial gives you access to images that you won’t find anywhere else.Taking Your Business Global with Adobe Stock
One of the biggest issues facing brands in 2018 is the increasing global identity of consumers. Even when selling nationally, brands are finding that customers expect to be represented in marketing material. Gone are the days when a company could shoot its catalogue on the back lot and hope to make a connection with its customer base; a company based in New Jersey needs to include assets that speak to consumers in New Mexico. Even when a company has the budget to hire a professional photographer, a team of models, hair and makeup professionals, and post-production services, it’s rare that there’s the budget to ship the team to different locations. Adobe Stock enables companies to engage different cultures, both interstate, and international, by providing professional grade images that reflect their customers, no matter where they’re located. Adobe Stock assets are royalty-free, meaning there are no geographic, or time limits on using them. And Adobe Stock excels at enabling brands to express their values through selective images; different nationalities, cultures, genders, and age groups can all be found in a few clicks. Adobe Stock also helps you combat safe-guarding issues. Because all Adobe Stock images of people include model releases (meaning the model has consented to their likeness being used) you can safely add pictures of people, including children, without running into privacy issues. By using Adobe Stock you’re gaining access to the local expertise of photographers worldwide, leveraging their insights to engage your audience in ways you never expected.Adobe CC Integration
Adobe Stock has the tightest integration with Adobe Creative Cloud (CC) of any stock provider, and includes numerous features that are exclusive to CC members. CC products allow you to browse through Adobe Stock images, and even search by keyword, directly in the UI. In the case of images you can try before you buy using water-marked images, and only pay for images if you decide to license them. Purchasing couldn’t be simpler thanks to Adobe CC Libraries; when you buy the stock, the water-marked version of the asset is automatically swapped for a clean, high-quality version. Adobe Stock even supplies design templates. Now, you can create a new file in your favorite Adobe design app by selecting a purchased template, then customizing it as per your requirements.10 Free Images
To help you experience the power and depth of Adobe Stock for yourself, Adobe are offering WebdesignerDepot readers 10 free images. To claim your free images, simply create a free Adobe ID (you don’t need an Adobe CC membership). [-- This is a sponsored post on behalf of Adobe --]WDD Staff
WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.
Read Next
3 Essential Design Trends, May 2024
Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…
How to Write World-Beating Web Content
Writing for the web is different from all other formats. We typically do not read to any real depth on the web; we…
By Louise North
20 Best New Websites, April 2024
Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…
Exciting New Tools for Designers, April 2024
Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…
How Web Designers Can Stay Relevant in the Age of AI
The digital landscape is evolving rapidly. With the advent of AI, every sector is witnessing a revolution, including…
By Louise North
14 Top UX Tools for Designers in 2024
User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…
By Simon Sterne
What Negative Effects Does a Bad Website Design Have On My Business?
Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…
10+ Best Resources & Tools for Web Designers (2024 update)
Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…
By WDD Staff
3 Essential Design Trends, April 2024
Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…
How to Plan Your First Successful Website
Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…
By Simon Sterne
15 Best New Fonts, March 2024
Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…
By Ben Moss
LimeWire Developer APIs Herald a New Era of AI Integration
Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…
By WDD Staff