Get PoliticalNow I don’t mean that you should tweet at your ideological opponents more, and I’m not going to tell you who to vote for. What I am going to say is that most politicians in most governments are sorely ignorant what what the Internet truly is, and how it works. Watching Mark Zuckerberg getting questioned was one of the more painful things a nerd could ever watch. Don’t even get me started on the mess that was/is the EU’s attempt to redefine copyright law. Articles 11 and 13 are nightmarish concepts. [pullquote]Watching Mark Zuckerberg getting questioned was one of the more painful things a nerd could ever watch[/pullquote] If we’re going to bring back some of the fun to the Internet, we need to make sure our politicians are better educated about it. I’m not an expert on political activism; but perhaps we could all stand to reach out to our local politicians more, and not just when they’re about to take away half of our online rights through ignorance.
Make Alternatives More AttractiveFor example: many video creators are feeling stifled under YouTube’s arcane and sometimes arbitrary sets of rules, and many a creator has lost their source of revenue overnight. You see, YouTube has become so massive that many video creators wouldn’t even think of putting their content elsewhere, which makes the platform even bigger. That centralization gives YouTube massive power over millions of creators, and their algorithms more or less define what many would-be artists create. So on top of controlling smaller creators’ revenue, one website is having an out-sized impact on entire cultures. That is antithetical to the spirit of the Internet as it was intended to be. Some smart cookies have decided to try to alleviate this problem, and other crises caused by corporate near-monopolies, by creating decentralized versions of YouTube, decentralized social networks, and even decentralized versions of the Internet itself. [pullquote]Alternatives to massive sites need more tangible, immediate benefits[/pullquote] These alternatives face one major problem (besides plain old logistics): attracting a user base in the first place. This is normal for any business breaking into a crowded market, but many of these projects advertise themselves by saying things like, “We’re not corporate and evil like Google.” The problem is that this is not something the average user cares about. We already give away our information freely, so privacy isn’t going to sell it either. Alternatives to massive sites need more tangible, immediate benefits.
Support Efforts That Lower the Web’s Creative Entry RequirementsWe, as people who love the Internet, need to each make our own efforts to improve it. But we should also remember that there are plenty of people out there already doing what they can, and they need some love. One of my favorite examples is that of NeoCities, which we’ve previously discussed here on WDD. Basically, it’s a place where anyone can create a basic HTML/CSS site about anything they like, for free, in the spirit of the old GeoCities sites. The idea is to encourage more people to try making sites for themselves with the lowest possible barrier to entry. Projects like these need ongoing support, and frankly deserve free advertising. So that’s why NeoCities is getting a link.
Be Kind, and ForgiveIf the Web is going to change (again), people will have to change (again). And as people change, we’ll need to be ready to forgive. We’ve all made mistakes in the past, from simply saying rude things online, to building tools that might have had a part in making the Internet a less friendly place. What’s worse is that the Internet has a better memory than we do. [pullquote]as people change, we’ll need to be ready to forgive[/pullquote] If we’re going to make massive, sweeping changes to make the Internet more fun, and weird, and friendly, we need to be fun, weird, and friendly. More importantly, we’ll need to be kinder. We may find ourselves needing to be kind even to those who took part in making the Internet the unfriendly place it is now. People can and do grow and change, and if we’re going to make a better world, we can’t hold their past mistakes against them (so long as those mistakes are truly in the past). Ultimately, the people on the Internet are the Internet, and we can't go home again. We can build a new home, though. Featured image via DepositPhotos.
Ezequiel Bruni is a web/UX designer, blogger, and aspiring photographer living in Mexico. When he’s not up to his finely-chiselled ears in wire-frames and front-end code, or ranting about the same, he indulges in beer, pizza, fantasy novels, and stand-up comedy.