FledgeFledge is a film production company based in Belgium. Their site uses split screen with looped text scrolling in opposite directions on each side. A minimal color palette adds extra punch.
2ºC Earth2ºC Earth is a beautiful and also scary website that explores the effects of rising global temperatures by focusing on 5 specific locations. Some stunning photography and subtle use of sound take you to these locations as they are now, then show what they could become. The experience is both immersive and unsettling.
pill&pillowUnlike many digital studios who use the design of their own site to demonstrate their skills, pill&pillow have taken a very basic approach. It is very self-assured, and it works. Random colored strikethroughs on visited links add a nice touch of playfulness.
Ferrum PipeMetal fencing is not the most interesting of subjects to most of us, but this site for Ferrum Pipe is surprisingly appealing. On scroll animation and some off-grid image layout brings life to what would normally be, well, a bit dull.
Lucciano’sWith its focus on mouth-watering photography and videography, the site for gelato makers Luccianos, will have you checking your freezer for any leftover salted caramel or stracciatella. The zoom on rollover is a nice effect, and the use of circles with ice cream color backgrounds for rollover text reinforces the gelato theme.
Björn WielandUI designer and artist Björn Wieland has created a portfolio site with a simple, relaxed feel and pleasing transitions. It feels simple, but behind the scenes there is quite a lot going on.
ColoursmithColoursmith is a tool from Taubmans paint company which allows you to create a custom paint color by uploading a photo. You name your color and can add a story, then you order a test pot. colors are presented well, in different light and with suggestions for complementary colors.
FinnFinn make diet supplements for dogs. Their site is fun, modern and clean. Bright colors and an illustration that manages to be cute but not too cutesy make a bold impression.
HighcourtHighcourt is a new private membership leisure club set to open in New York in spring 2021. Dark blue text on cream gives a softer edge than black on white. The background color changes on scroll are pleasing, and simple line illustrations with occasional gentle animation add to the overall sense of calm.
ElevenceElevence is the company of product designer Kazuo Kobayashi. The site uses only black, white, and grays allowing the color photos of his work to really stand out. Circular thumbnails are used to good effect, appearing on rollover.
PlaytypePlaytype is a Danish type foundry whose site seems to fit their name. It has a playful, almost chaotic feel, with bright blocks of color and occasional animation. Some pretty nice typefaces too.
Neri OxmanNeri Oxman is many things: architect, scientist, engineer, inventor, and designer. This site feels like a really beautiful coffee table art book that you want to pick up and look through every so often. There are some nice details too, like the lens ‘reveal’ effect on rollover in a few places.
Modern RecoveryModern Recovery is a project by sobriety program Tempest. The interactive illustration encourages exploration, to discover different stages of recovery from alcohol abuse and insights from others who have followed the program. The aim is to change our social attitudes towards alcohol and not drinking.
BlissHave you clicked on the link to visit Bliss Search? Yes, the link is correct, no you haven’t been redirected to a Google search results page. This Australian digital marketing company have copied the appearance of different well-known sites for their pages — Google, Instagram, LinkedIn, Tinder all make an appearance. The humor in this approach shows confidence, and makes it memorable.
MiilkiinaMiilkiina describe themselves as a digital media space and creative agency. Punchy typography, with great use of blackletter, well chosen images, and a strong header video give this home page an in-your-face edge.
Ukrainian Railroad LadiesUkrainian Railroad Ladies is a book by photographer Sasha Maslov. Its subjects are the, mostly, women who work as traffic controllers and safety officers at railroad crossings in Ukraine. It’s a simple site — outsized type, black and white, basic image grid, only very brief text — but it is effective in its simplicity.
Una EuropaUna Europa is an alliance of 8 European universities with the aim of offering joint research and study programs. There is some playful scrolling behavior with geometric shapes moving and changing color that enlivens what could otherwise be quite a dry site.
Bureau CoolThere’s a bit of an old school feel about the site of digital design studio Bureau Cool, with its recent traffic animation. The changing backgrounds on scroll are a nice touch.
GridspaceGridspace is a multimedia entertainment studio based in Montreal, and their website is a visual feast. Lots of movement, lots of video, some good use of sideways scrolling.
NoliiNolii make cases and accessories for iPhone that work together. The sorbet color palette complements the product colors and the block layout provides a visual reflection of the interlocking of the different products.
Paddi MacDonnell is a designer and entrepreneur from Northern Ireland, follow her on Twitter.
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