Creating and sending business proposals can be a lot of work. However, if you have the right tools and knowledge, you can quickly create and send high-converting proposals that your clients will love.
This article will explain how to create a fantastic business proposal that looks great and gets signed quickly. Although we’re focussed on design, our tips apply to every industry and type of business.
1. Know When to Talk About Yourself
One of the most common mistakes people make is starting the proposal by talking about themselves.
You might be surprised to know that clients spend the most time on the introduction chapter, so it’s essential to use it right. You need to set the right tone by explaining to your clients how your solution will help them achieve their goals.
They want to hear the benefits and feel assured that you’re the best choice for them. If you start the proposal by talking about your company and the values you believe in, you’ll lose the attention of your clients.
In most cases, the clients have already researched you and know the points you make in your PR releases.
Once you explain your process and the time scales, you can introduce your team and talk about the company. Just make sure it’s short and sweet.
2. Divide Your Proposal into 6 Sections
Sending a one-page proposal will only confuse your clients and won’t incentivize them to reach out. The best way to format your proposal is to create six sections.
This should include:
- Next steps
- Terms and Conditions
You need to showcase what their future could look like if they work with you, listing all the benefits as well as explaining the next steps. You need to write down what happens if they don’t agree with some parts of the proposal, what will happen when you reach an agreement, how much they have to pay, and more.
Be clear on your follow-up process to speed things up.
3. Use a Dedicated Proposal App
If you’re someone who fires up MS Word and hopes for the best, your proposals probably don’t get a lot of traction. That’s because you’re spending too much time reinventing the wheel. The best jumping-off point for your proposal strategy is choosing the right app. It will help you automate and speed up the whole process.
Different solutions suit different people, but some of the features you might want include:
The digital signature option helps you get your proposals signed faster and turns your proposals into legally binding documents. This significantly reduces the agreement time since your clients no longer have to print out your documents, scan them and send them back.
Integrated Payment Methods
Speed up your payment process by choosing the proposal software that has a payment option that allows clients to pay as soon as they agree to your terms and conditions. It can significantly decrease the time it takes to get paid.
Sales Tool Integration
For an even more straightforward sales process, select a proposal tool that has native integrations with your sales CRM and other sales tools.
Proposal analytics can help you in the follow-up process. They show when your proposal was opened, on which device, and how much time the client spent on each of the sections.
The content library lets you save any part of the content (text, pictures, videos, terms and conditions, pricing table) for easier access in the future—no more copy and pasting huge chunks of text.
An Easy-To-Use Editor
In order to be able to create any documents with your proposals software, their editor needs to be very easy to use. If the editor requires design experience, look for a better one.
4. Let’s Talk About Price
When it comes to the price section, there are two significant things you need to look out for: the name of the section and the format of your price.
Naming your pricing section pricing, expenses, or something along those lines cheapens your proposals and makes it seem like a regular invoice. Try naming the section ROI or Investment. It will evoke positive feelings with your clients because if they think of working with you as an investment, they will know that a return on investment is a part of the deal.
The way you format your prices won’t make or break your deal but can help you speed up the proposal process. Firstly, you need to figure out if you’re going to charge by the hour, based on the value of the project, based on the commission, or something else.
Once you reach a decision, you have to format the prices in an easy-to-understand and short way. Many companies try to upsell their clients at the very start of their business relationship and create proposals with three different packages.
We believe that the way you present your prices should be the same as the way doctors prescribe medicine. You need to be the authority on your prices and tell the client what type of package fits their needs. If you leave it up to your client to pick the right package, it will just lead to confusion, and you’ll have to do the extra work to explain the difference to them.
Web-based business proposals speed up the signing process. If you make your proposals printable, it will lengthen the time your clients take to agree to your terms and sign them. Make sure your proposals are web-based and have a digital signature option.
Another tip is to send your proposal as quickly as possible. As soon as you meet with your client and hear them out, start working on your proposal.
Our last tip is to send your proposal at the beginning of the week. If you send it on a Friday, it will negatively impact the time it takes to get your proposal signed.
Featured image via Pexels.