Following this update, Wix becomes the latest major tech company to embrace artificial intelligence. The web dev giant follows in the footsteps of Google, Amazon and Apple, each of which have made headlines recently for their efforts to incorporate generative AI into their content strategy. Wix promises more creative opportunities, accessibility and efficiency than ever before - but the new update hasn’t been met with unwavering positivity.

For designers, the use of AI in web development is a controversial one. Many professionals perceive that AI-developed web content devalues human creativity and damages the credibility of the industry. Others see artificial intelligence as a way to increase efficiency. AI is an excellent tool for creating a basic website in record time, thereby allowing the designer to focus their attention on fine detailing. Most agree that it’s too early to predict how AI will impact our sector. Only time will tell how Wix’s new AI website builder will shape the design industry.