Andrew McDermott
Andrew McDermott is the co-founder of HooktoWin.com. Want an unlimited supply of free leads for your freelance business? Download your copy of The Dragnet Method.
Why Design Is Bad For Designers (And How To Fix That)
If you’re like most talented designers, you have an eye for aesthetics. You understand beauty, design, and symmetry at…
Why Designers Should Start Fights
It’s one of the worst parts about being a designer: Being forced to create work you feel is subpar. Work that’s…
The Myth of Ugly Design
Have you heard the dangerous lie that’s going around? It goes like this: “Design isn’t that important. I have an ugly…
Why CEOs Don't Care About UX and How to Change Their Minds
“UX design doesn’t work...And it won’t make us money.”
Business executives aren’t all that fond of UX design, or even…
The 3 Times UX Design Is Bad Design
Good UX design is terrible.
At least it can be. As designers, we’re told that good UX boosts user engagement and…
The 1 UX Mistake We Nearly All Make
UX experts can’t seem to agree. They argue about the details they feel are most important to the user experience.…
Designing with extreme prejudice
It’s a controversial third rail topic most people acknowledge, but do their best to avoid talking about: classism…
4 UX mistakes almost every designer makes
As a designer you’re expected to make the impossible happen. Time and time again, you’re expected to take an incredibly…
The only way to sell design
Clients drag their feet.
You know they need a designer. They know they need a designer. It’s something you both have…
5 freelance tests you’re probably failing
Marketing is a waste of time. At least that’s how it feels for many designers. They’re not getting enough traffic,…
Be a better designer by designing less
Designer’s block haunts you. If you’re a designer you’ve experienced it at one point or another — that feeling you’re…
The right way to increase your freelance rates without losing clients
You aren’t being paid...
Scratch that. You aren’t being paid what you’re worth. You bend over backwards for your…
How to attract a never-ending supply of clients
Your business is starving. You’re struggling to get the clients and projects you need to keep your business going.…
Finding the right design solution for your client
Have you ever been caught in a revision loop? Where you’re stuck in an endless cycle of revisions, edits and…
5 clients that will destroy your design business
Have you ever had a customer from hell? The kind of customer who abuses you, spending as little as they possibly can…
How to find clients who’ll fight for your attention
“How do I get more clients?” It’s a question most freelancers struggle with. It’s tough to attract great clients and…