Google+ Hangouts have been at the heart of some of the hottest video conferencing technologies since it first debuted as part of Google+ several years ago. The Hangouts’ technology creates a dynamic place to engage your social network through video, chat, and other applications. Let’s uncover how to use this unique video conferencing system from Google as an attendee, and as a host.  If you are interested in creating professional connections...

With so many social media B2B strategies for your business, the options can sometimes get a bit overwhelming. That is why it is important to state this disclosure. The strategies we discuss below are not nearly as important as your understanding of your target market. You have to know your target market. Are they hip, technology-savvy entrepreneurs who read blog posts in the morning while downing coffee like an IV infusion? Or, are your clients...

Everywhere you go online you see lots of tweets, Facebook posts, and Google+ updates: the social networking noise can sometimes be overwhelming. All marketers have been taught that content is king, and other variations of this statement, but no one could have imagined how much content we would produce on social media these days.  Think of marketing reach to give you a perspective on how much noise we have created: in 1965, 80% of consumers...

When Google Plus was launched a year and a half ago, it set in motion a multitude of changes to the search landscape. From this point forward, getting traffic from the famed search engine is no longer about the number of backlinks you have. A personal element was added to the search. The problem most small businesses have discovered over the past 18 months has been how to work with this new element in search to increase traffic, and continue delivering...