2017 looks set to be the year that augmented reality (AR) moves firmly into the mainstream. As the next big technology trend, it looks set to have a massive impact on user experience and, by extension, user experience design. The good news is that augmented reality has the potential to solve user problems that have challenged UX designers for years, like high interaction costs and low engagement. On the flipside, augmented reality also brings...

Ok, so you’ve built an awesome digital product—it might be a customer-facing app, an enterprise software, a web app or whatever. You’ve launched and, oh happy day, people are downloading your application. Looks like you’re a hit! But then you realize users aren’t coming back after the first visit, or that your general engagement rates are terrible, or that users are only engaging with 1% of the awesome features and functions of...