Heart-warming or not, co-creation with a client—the utopian ideal of shared vision—has its drawbacks. There are only so many times you can hear the words “brand strategy” before actually chewing your own face off. In the age of Wordpress, Drupal and, dare I say it, Wix, it’s never been more tempting to pay lip-service to research and consultation. Instead of building a principles framework from scratch, why not roll out something...

We’ve all been there. It’s 4pm on a Friday afternoon, you’re already in your “weekend outfit” (underwear and hoody combo) and you get an email. It’s Client X: Hey, erm, I’ve just had a couple of thoughts, can we talk? Wearily, you reach for the phone. Sure enough, the “couple of thoughts” become a rambling monologue on the virtues of asymmetric grid layout, mouse-controllable content and parallax scrolling (“that shouldn’t...

Imagine the public excitement when, in 1951, William Edmund Hick (“Hickey” to his friends?!) and Ray (with an “a”) Hyman published research about people’s responses to a bunch of flashing lights. I’m sure no-one could imagine how important this work would be for the information age since, of course, at that time, a bank of flashing lights was pretty much the height of technological sophistication. More accurately known as the...

Unless you’ve been hiding under a tinfoil hat for the last few years, you probably know that UX and UI are not the same thing because “UX is more ergonomic”, or some such nonsense. But what about the unified part? Normally speaking, I’ve got very little patience for hipster acronyms and nit-picking, but actually it turns out there’s more to this than fake specs and chai latte. Imagine you’re standing outside two different coffee...

You know, I remember the good old days when all you had to worry about at Halloween was how to stop a gang of sugar-crazed 8 year-olds throwing eggs at your house. Not any more. Here are 5 emerging technologies that are bound to give you the creeps: 1. Quantum Supremacy Perhaps the biggest tech news of 2019 came last month when Google announced “by mistake” cough that they’d completed a “10,000 year” calculation on their Sycamore quantum...