
Sub-Branding Vs. Brand Fragmentation, Which Should You Choose?
Designers commonly offer numerous services and products, from straight design consultation, to side-projects, and apps. But are you one organization or many? How similar should your offerings look? What brand strategy will lead to the most success for you? What’s the difference between a Volkswagen, an Audi, and a Porsche? They are all made by the same company with shared engineers and parts, but the parent company (Volkswagen) has...