Designers commonly offer numerous services and products, from straight design consultation, to side-projects, and apps. But are you one organization or many? How similar should your offerings look? What brand strategy will lead to the most success for you?  What’s the difference between a Volkswagen, an Audi, and a Porsche? They are all made by the same company with shared engineers and parts, but the parent company (Volkswagen) has...

Toyota is well-known as the most efficient organization on the planet outside of the human body, and one of their philosophies is to avoid documentation. Instead of making a "process" for when someone on the assembly line needs more bolts, they simply have 5 bins of bolts on their shelf and when one is empty they move it off the shelf and someone comes by every hour and refills all the shelves from the back. There's no need to document anything, the...

While fine art is a subjective field, graphic design is more formulaic in its fundamentals. An effective design should make people feel a certain way and take a certain action. In this article I’d like to share Gravity Switch’s web design principles and our thinking behind them. Those rules are: define goals first; focus on users second; design for emotion; follow the rules of visual design; build a clear, visual hierarchy; be consistent;...

A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short. Let’s see if your logo makes the grade and consider four essential rules for successful logo design. Test Your Logo Before sharing the rules...

Mobile web traffic almost doubled in 2012, but that growth slowed dramatically in 2013 and mobile has even lost market share in February. Are we seeing the beginning of the end of mobile growth on the web or is this just a short hiccup in the inevitable rise of mobile browsing? By the numbers Mobile users have surpassed desktop users on Facebook, but of course Facebook is a fairly unique website. However, according to StatsCounter, 8.75%...