
Pretty Isn’t Enough…Designing the Web with Brand Values
Websites have become table stakes for companies. Even the newest start-ups—who don’t yet have products—have a website. The reason being, a website is the front door to a brand. It is the first opportunity, in an available and relatively inexpensive way, for customers, employees, and the world to understand who they are, why they do what they do and what they’re all about. So why do so many websites end up resembling an interactive...