Jerry Cao

Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content. To learn the methods, tools, and processes of UX prototyping, download the free The Guide to Prototyping.

How to transform user experience into UX design

Usability testing doesn’t have to be complicated. There are dozens of options for a design team that wants to remotely…

How we redesigned Yelp’s UX with remote usability testing

Usability testing, with real users, is one of the key areas that too many web designers skip. Often, there is little…

How to perfect your UX with persona scenarios

User scenarios are the stories that your personasp0o act out. Basically, user scenarios are thought exercises (though…

Personas: Finding imaginary friends for web designers

One of the most common pieces of writing advice out there is “know your audience.” Choosing to appeal to either…

How eye scanning impacts visual hierarchy in UX design

While millennia of art, from Greek vases to Italian chapels, have shaped our understanding of what beauty is, the…

How to test the usability of prototypes like a pro

Usability isn’t something you just can cook up in any one phase of design, but must be developed and refined throughout…