Martin Gittins

Martin is an interactive designer based in North Yorkshire. He still spends way too much time thinking about Constructivism, linear cities, and cycling. Find out more at www.kosmograd.com.

9 nightmare clients and how you can avoid them

Clients come in all shapes and sizes. They’re the lifeblood of any creative agency, bringing with them problems to be…

How to get started with next-generation website prototyping

Recently I’ve become increasingly frustrated with the current toolset and accepted practices for creating UI and UX…

The perils of A/B testing

There's an expression in advertising that goes "I know that 80% of my advertising isn't working. I just don't know…

How to turn your icons into a web font

I had created some neat icons for a website redesign I was doing, and I previewed the new site on an old iPad. The…

How to fire a client

As I put the phone down, I was still shaking quietly. It was one of the hardest phone calls I've had to make. I had…