
Reading Minds: the Psychology Behind UX Design
If we were to gather a hundred different designers into one room and ask them one-by-one how they approach UX design, we would get approximately one hundred different answers. It’s frightening to admit, but UX design isn’t an exact science. There’s a wealth of psychology behind every element of the user experience, but knowing these elements, we can use them to create experiences that drive specific user behaviors. Today I will show...