
Keyword Research 101: Everything You Need To Know
Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user. A search engine keeps a database of websites which they have filed away under the appropriate tags/topics to be able to produce fast results. You can make sure you have a much stronger chance of appearing in the SERPs by optimising...