Ray Vellest
Ray Vellest is a brand identity specialist based in London and working with organizations and individuals from all over the world. Ray’s approach to identity design position his clients as leaders of their industries while creating a valuable long-term asset for their businesses. Follow @rayvellest on Twitter to keep up with his latest updates.
Talking about the new American Airlines logo
There was a time, not so long ago, when flying was considered a glamorous experience, something people aspire to do, a…
By Ray Vellest
What makes a good logo designer?
As strange as this may sound for some, not every designer is a good logo designer.
I've met many highly talented…
By Ray Vellest
What's the point of favicons?
When I start telling people about the importance of a favicon to their overall online branding strategy, they usually…
By Ray Vellest
Yahoo considering rebranding?
This is the logo you may be soon looking at whenever you point your browser to yahoo.com
The Internet giant have not…
By Ray Vellest
Brands from a parallel Comic-Sans dimension
What if we lived in a world where the only available typeface was Comic-Sans? That's the idea, or at least must have…
By Ray Vellest
The hidden meaning behind really good logos
One feature that can make a logo shine more than any other is hidden meaning.
Remember the last time you saw a logo…
By Ray Vellest
Tips for improving your online branding
Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals…
By Ray Vellest
9 mistakes designers make when creating a logo
Every now and then I’m approached by design students and clients asking me to critique their logos.
While I’m not…
By Ray Vellest
The psychology of logo design
The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo. It's…
By Ray Vellest
The role of branding in London 2012
The 2012 Olympic Games are soon to start, and there are a growing number of bloggers and websites, especially those…
By Ray Vellest