Have you ever wondered why we’re so amazed by motion? A moving image is more likely to grab your attention than a static one. Motion is exciting and attention-grabbing – plus, it allows us to access more information in a short space of time.  For a while now, companies have been experimenting with all kinds of motion and animation in their design choices. We’ve seen the rise of animated website backgrounds or live-playing videos instead...

A key part of designing successful websites for clients is making sure that as many end-users as possible can access and enjoy that site. So, what if you discovered that around 1 billion people couldn’t enjoy your designs? Even if those people manage to click on a link and visit the website that you create, they might not be able to understand what’s being sold or navigate to the checkout page. According to statistics from the World Bank, there...

Over the years, experts have repeatedly discussed the possible impact of mixed realities on web design. Concepts like AR and VR are expected to have the potential to change the way that we interact with websites on a fundamental level. Now that we’re in the year 2021, however, discussions about AR aren’t just observational anymore. The age of mixed-reality interfaces is here, in everything from Pokémon Go, to Snapchat filters. The question...

User experience is one of the most important aspects of web design, but many experts overlook that UX doesn’t just apply to web pages. User experience as a concept encompasses all aspects of end-user interaction with a company. That means you need to discover the right UX strategies for everything from your homepage to your email marketing and even your listings on Google. Today, we’re going to explore some of how you can apply UX principles...

Animation is a fun and interesting way to bring life to a website. Used correctly, it can capture audience attention, make your website more engaging, and even improve your chances of delivering conversions for your clients. Unfortunately, like many things in the web design world, it’s also easy to get too carried away with animation. As professional designers and developers, it’s up to us to find the line between making the most of animation...

By the end of the year, the number of global smartphone users is expected to reach 3.5 billion. That’s a significant 9.3% increase over the last 12 months. In a world where everyone is constantly connected to their mobile devices, it makes sense that web developers and designers would need to consider new rules for how they create engaging experiences. After all, most of us find browsing from our smartphones to be much more convenient than...

As human beings, we like to think that we’re rational creatures. We tell ourselves that we make our decisions based on fact and logic. However, that’s rarely the full truth. As much as we try to make choices guided by rationality, the truth is that we’re often highly emotional people, driven by the way that things make us feel. So, what does that mean for a website designer? Though designing a functional and logical website is important,...

Personalization; it’s probably one of the most important design trends to emerge in recent years.  As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations.  Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts. ...

How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything? One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead. People don’t want to convert straight away. Since building a relationship with customers is crucial...

Today, great design isn’t just about conveying the right amount of information in a certain number of pages.  There’s more to creating the perfect website than experimenting with visuals and sound. Designers need to think carefully about how each element of their site impacts the overall user experience.  After all, with billions of websites available to explore, it takes something truly immersive to convince your client’s audience...

Dark themes are everywhere these days.  As human beings continue to spend more of their time interacting with technology, dark themes provide a more relaxing way to engage with the digital world. More often than not, these themes are easier on the eyes, more attractive, and perfect for the dedicated user.  Throughout 2020, countless leading brands have debuted their own version of the dark theme. Google has a solution for your Drive, while...

The digital world is a place of constant change. Just as you get used to a new design trend, another one appears, forcing you to rethink the way that you approach each client project.  As a web designer, it’s up to you to make sure that you have your finger on the pulse on the latest transformations in the industry. However, it can be challenging to know for sure which trends you should be taking seriously, and which you can simply ignore.  One...

It’s no secret that the senior population is growing. By 2030, people over the age of 65 are predicted to make up 20.6% of the population of the US.  Around the world, people are living longer and remaining more active in the later years of their lives. What’s more, despite what you might have heard in the past, seniors aren’t as wary of the internet as they used to be. In 2019, the Pew Research institute revealed that 73% of people over the...

Web design clients come from a wide variety of backgrounds. One day, you’ll be designing a portfolio website for a voiceover artist, the next you’ll be creating a comprehensive ecommerce site for a leading retailer. In an ideal world, you’ll get to a point where you eventually specialize in a niche. However, you’ll need to master both avenues first. The more time you spend in this industry, the more you’ll learn that every client...