Not so long ago, customers only had a couple of ways to interact with brands.  If you had an issue with a product or service, you could reach out through the customer service phone number or send an email. Occasionally, sites would introduce dedicated forms on their website that allowed consumers to send support tickets straight to the service desk – but that was it. The problem with this kind of service was all the waiting.  Send an email or...

Content is the king of the digital world. This is an undisputed fact among marketers and business owners alike. However, not all content is created equal. Interactive content is a more immersive form of marketing specifically intended for the digital age. Great for companies that need to develop deeper relationships with their audience.  There are various kinds of interactive content for brands to explore these days. For example, you...

We all want a little more fun and games in our lives. So, why not add some gamification to your next interactive content campaign? By 2025, the gamification market is expected to witness a massive 30.1% growth rate, with global sales revenue reaching around $32 billion.  That’s because gamification adds more entertainment to the website experience and gets audiences engaged. The idea behind gamification is to bring game mechanics into...

Creating an incredible brand experience for an end-user is about more than just designing the right home page or lining up a series of great product pages.  Effective website design conveys crucial information about a company, through everything from font styles, to image choices. Nowhere is this representation of brand identity more important than on the about page.  People frequently confuse the about page with the contact page or...

In the information age, time is a valuable commodity and something people don’t want to spend too much of. As a result, the average visitor only reads about 20% of the content of a page.  For web designers and developers, that means a few things: first, you need to ensure that the web pages you create are as engaging as possible; secondly, you need to find a way of making the critical information on any page stand out; thirdly, every modern designer...

The world of web design is incredibly dynamic. Every year, new trends and opportunities emerge, primarily driven by the arrival of modern technology.  In recent years, we’ve seen various updates to the web design landscape, such as the arrival of AR and VR solutions for making mixed media. Video content has increased in quality, while the demand for inclusivity and usability has transformed the way that we build everything from websites...

Businesses rely on designers to help them build the perfect relationship with visitors. After all, as much as companies may wish it wasn’t true, many consumers still judge a book by its cover. A website that fails to prioritize concepts like trust and transparency could instantly lose the confidence of its target audience.  As a designer, it can be tempting to focus on figuring out ways of convincing an audience to convert or give up their...

The best free online coding websites for beginners are hubs of education and insight, designed to take your knowledge and career to the next level. For years, technical careers have been gaining more attention among innovative individuals. In a digital world, people capable of speaking computer language often have the widest selection of job opportunities. However, before you can start leveraging the blossoming job market, you need to...

What makes a company special? There are hundreds of organizations out there selling fast food, but only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others? Most of the time, it comes down to one thing: brand essence. Your brand essence, or brand identity, represents all...

A press release is one of the most valuable tools in a marketing team’s arsenal. Though press releases have been around for decades, they remain one of the best ways to reach new customers, improve your brand reputation, and generate awareness.  Press releases are also wonderfully cost-effective. Unless you’re using paid distribution channels, all you have to spend is your time to create your press release. So, how do you get started?...

A new design trend has emerged in the last year: Soft UI or Neumorphism is everywhere.  Even Apple is in on the trend; the company introduced a host of changes in both its mobile and desktop operating systems that use the style. The elements of Soft UI introduced by Apple reflect various aspects of the Microsoft Fluent UI design too.  So, if soft UI is such a huge concept, what do we need to know about it? How does soft UI work, and what are the pros...

Every designer has their own preferred strategy for collecting resources. Some pluck brushes, fonts, and templates from different “stock photo sites” and public marketplaces. Others collect graphics from swipe files and forums around the web. The never-ending desire for themes, visual content, and graphical components has prompted an influx of “design packages” to appear around the web. These all-in-one bundles, ranging...

Want to know which of the top blogging platforms you should consider using this year? Blogging is still one of the best ways to draw attention to your brand, generate thought leadership, and build your credibility. Research suggests that US internet users spend 3x more of their browsing time on blogs than on email. Additionally, people view about 20 billion blog pages on average each month.  So, how do you join the blogging revolution? You’ll...

Parallax is a term that is applied loosely and frequently in the world of web design. As a trend, it has been popular and unpopular in equal measures for some time. However, it’s still one of the most valuable tools for animation in the digital world. Parallax creates an illusion of depth when scrolling, a timeless effect that still has lots of value in the web design world. Sure, parallax has its issues, from problems with usability, to concerns...