Live chat is one of the most powerful tools for customer experience in the current marketplace.  In a world where customers are constantly connected to the online world, online chat is a reliable way of getting quick solutions to common problems.  Today’s consumers prefer talking to an agent over chat to calling a contact center, and they often feel that live chat is less frustrating than waiting for the right person to answer the phone. ...

As the ultimate form of social proof, customer reviews are incredibly valuable to your clients’ companies. Around 95% of customers say they read reviews before they make a purchase. Another 72% say they won’t even consider buying items until they’ve read the reviews associated with the business or product.  No matter how good your marketing and promotion strategies might be, your audience will always turn to other customers for...

The CMS (Content Management System) you use as a web designer will significantly impact the kind of websites you can create. While virtually all of these tools will allow you to organize content, edit themes, and implement various features, some are more flexible and advanced than others. As one of the most important tools in your kit as a designer, your CMS choice will help you to achieve your creative goals and impress your clients. However,...

Starting your own business is a process with a fair share of challenges. Even in the web design world, where you can potentially minimize costs by working from home and collaborating with freelance contractors, many expenses exist.  To run a successful web design business, you need enough money to invest in everything from skilled colleagues to resources (like fonts and themes), software subscriptions, and technology tools. Finding...

As a website designer, your professional life revolves around crucial questions that might help you to deliver better results for your clients. Which widgets are essential to driving conversions? What kind of checkout page elements do you need to include? Should there be a video or slideshow on that product page? One of the biggest queries that we face when building landing pages to encourage sales is whether a CTA (call to action) button needs...

Websites haven’t always been as adaptable as they are today. For modern designers, “responsivity” is one of the most significant defining factors of a good design. After all, we’re now catering to a host of users who frequently jump between mobile and desktop devices with varying screen sizes.  However, the shift to responsive design didn’t happen overnight. For years, we’ve been tweaking the concept of “responsive web...

The term “web design” refers to the process of planning, organizing, and editing content online. On the surface, it seems like a simple enough concept. However, the reality is what we consider “web design” can change over time, influenced by our perception of the “web.”  In 2022, a professional web designer might create custom websites from scratch, but they may also be responsible for:  UX Design: Creating elements focused...

A career as a web designer can be extremely lucrative. The average web designer in the US makes around $50-55,000 per year, equating to an hourly rate of around $25. Of course, not every designer will automatically get a full-time, high-paying job as soon as they earn their web design credentials. Sometimes, you might need to generate a little extra cash, perhaps to supplement your part-time income or keep the lights on while you’re taking...

“Minimum Viable Product,” or “MVP,” is a concept of agile development and business growth. With a minimum viable product, you focus on creating the simplest, most basic version of your product, web application, or code possible. Minimum viable products include just enough features to attract early adopters and validate your idea in the early stages of the development lifecycle. Choosing an MVP workflow can be particularly valuable...

What stands out as an incredible web design project for you? Do you count your creation as a success if it’s modern, minimal, and accessible? Maybe you’re the kind of designer that’s constantly experimenting with the latest dynamic design tools or state-of-the-art technology. Perhaps your websites are vivid, animated, and brimming with unique components? Sometimes, creating the ideal design means thinking carefully about what...

Few things are more important to a web designer or developer’s chances of success than having the proper workflow. The term “workflow” applies to the set of standardized steps you or your company uses to create, test, and deploy designs or products. Over the years, as development processes have evolved, so too have the workflows experts use to bring their ideas to life. The MVP workflow, or “Minimum Viable Product” strategy, is...

There are a lot of factors that contribute to a better user experience on a website. Pages need to load quickly to give users peace of mind and efficiency. Navigation must be clear and straightforward, with direct pathways for visitors to follow when finding your contact pages, blog posts, and products. Your colors need to work seamlessly together while providing just enough contrast in the areas that need it most. Excellent user experience...

AR (Augmented Reality) continues to build as one of the most exciting technology innovations to appear in recent years. More accessible than virtual reality experiences, since no specialist headset is required, AR has quickly emerged as a crucial tool for building unique experiences. Although interest in AR as a tool for customer interaction and experience has been growing, demand has skyrocketed in recent years. In addition, since the...

Jamstack (JAMstack), is one of the most popular (and rapidly growing) tools for app and website creation. A unique ecosystem of functionality, Jamstack promises developers the support they need to create powerful websites and progressive applications.  For a while, Jamstack was mostly written off as just another buzzword in the developer space. However, today, it’s growing to become a powerful investment for many business leaders....