Personalization; it’s probably one of the most important design trends to emerge in recent years.  As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations.  Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts. ...

How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything? One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead. People don’t want to convert straight away. Since building a relationship with customers is crucial...

Today, great design isn’t just about conveying the right amount of information in a certain number of pages.  There’s more to creating the perfect website than experimenting with visuals and sound. Designers need to think carefully about how each element of their site impacts the overall user experience.  After all, with billions of websites available to explore, it takes something truly immersive to convince your client’s audience...

Dark themes are everywhere these days.  As human beings continue to spend more of their time interacting with technology, dark themes provide a more relaxing way to engage with the digital world. More often than not, these themes are easier on the eyes, more attractive, and perfect for the dedicated user.  Throughout 2020, countless leading brands have debuted their own version of the dark theme. Google has a solution for your Drive, while...

The digital world is a place of constant change. Just as you get used to a new design trend, another one appears, forcing you to rethink the way that you approach each client project.  As a web designer, it’s up to you to make sure that you have your finger on the pulse on the latest transformations in the industry. However, it can be challenging to know for sure which trends you should be taking seriously, and which you can simply ignore.  One...

It’s no secret that the senior population is growing. By 2030, people over the age of 65 are predicted to make up 20.6% of the population of the US.  Around the world, people are living longer and remaining more active in the later years of their lives. What’s more, despite what you might have heard in the past, seniors aren’t as wary of the internet as they used to be. In 2019, the Pew Research institute revealed that 73% of people over the...

Web design clients come from a wide variety of backgrounds. One day, you’ll be designing a portfolio website for a voiceover artist, the next you’ll be creating a comprehensive ecommerce site for a leading retailer. In an ideal world, you’ll get to a point where you eventually specialize in a niche. However, you’ll need to master both avenues first. The more time you spend in this industry, the more you’ll learn that every client...

Wearable devices are some of the hottest tech on the market today. We’re living in a world where people want access to endless information as quickly as possible. Glancing at your watch and being able to check everything from your heart rate, to your text messages can be incredibly convenient. As of 2019, the latest numbers revealed that around 1 quarter of adults used a wearable device at least once a month in the US. What’s more, the number...

If you’re self-isolating thanks to Covid-19, or simply a fulltime remote worker, keeping in touch with the industry can be tricky; There aren’t any water-coolers to gather around, and your cat is less knowledgeable about CSS than she likes to pretend. One of the best solutions is web design podcasts. They’re a great way to grow your skills and ideas, while enjoying a fun, informal chat. Web design podcasts are entertaining, insightful,...

On the surface, web browsers seem very similar. They all provide you with a relatively straightforward way to get online and search for the content that you need.  However, the more time you spend building your skills as a designer/developer, the more you’ll recognize the need for a unique kind of browsing experience. Fortunately, we’ve found some of the best browsers for web developers, to get you started. Let’s take a look at what...

However, 5G isn’t just set to have an impact on mobile browsing. Changes in mobile connectivity will have an impact on web design too. As a web designer, it’s up to you to consider how the latest connectivity tools will impact the way users browse the web. Additionally, you may find that you have more space to explore the advantages of using larger content (like 4K video) within a client’s website. Here’s how you can prepare for the fifth...


Does adding multiple CTAs to your web pages just confuse your users? That’s a heavily debated question in the digital design space. Some web designers believe that multiple CTAs give visitors more choice on how they convert. Others feel that leads can only handle a single CTA at a time without getting overwhelmed and abandoning ship. So, what’s the truth? Well, that depends. Every consumer has unique browsing habits, and different...