Ryan Leclaire

My name is Ryan LeClaire and I’m a professional blogger and copywriter. Toronto is my home, but I work with clients all over North America.  I’ve worked with huge organizations, with gaudy marketing budgets to drive their brand. I’ve also worked with small start-ups, with modest budgets to create their first website or media release.

How to write with your brand’s voice

Businesses obsess over their visual brands. They spend days debating the typeface selection, but give no thought to the…

9 proven ways to enhance UX with microcopy

Two words of microcopy can double a site’s sales or lead conversion numbers. Microcopy is more than just verbs on…

Working with writers: what designers need to know

Writers don’t want designers to hate us, but we ‘get it’. Designers see us as defensive babies — that’s fair. You…