If you’ve ever moved from one home to another, you know how difficult it can be to get rid of things you’ve owned for years. While digging through your closet, you find an old pair of pants you used to wear all the time despite the growing holes in the knees. But you tell yourself, “Maybe I’ll wear them around the house when it gets warmer” or “I bet the grunge look will come back in style”. It’s easy to make these kinds of justifications...

When Tim Berners-Lee gave us the WorldWideWeb in 1990, it was the first and only web browser. But it didn’t remain alone for long. Even in those early days of the web, there was plenty of competition for web browser market share: Mosaic, MidasWWW, SlipKnot, Arena, Netscape, and Internet Explorer emerged around that time, too, and duked it out for the top spot for the better part of a decade. So, if there’s always been a battle of the browsers,...

You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why? Well, because there are literally dozens of SEO tools you could add to your workflow. Unless you’re promising clients that their websites will go to #1 in search results for every keyword they want to win, there’s no reason to add that kind of complexity to your life. That said, you can’t...

Over the last few years, everyone’s been talking about Dark Mode. It’s said to boost productivity and focus while reducing eye strain. It’s also supposed to be better for your battery life. But is that the whole story? Research into the matter suggests that Dark Mode might not be so healthy for us after all. Today, I want to take a look at what the data suggests and how you can use this information to determine how and when Dark Mode should be...

Whenever a hiring boom like this happens, you have to consider how it could work against you. Sure, there are more job openings. However, that means that more UX designers (and designer wannabes) are going to come out of the woodwork, trying to snag up the highly coveted gigs. So, let’s assume that you’re all starting from the same place: with the baseline skills UX designers are expected to have like empathy, user testing, and wireframing....

As a web designer, you may be starting with little to no data of your own. It’s not until a website has launched (or relaunched) that you can start gathering real analytics on its performance. Even then, it can take awhile to draw any meaningful insights from it. So, in many cases, what web designers are working with before and while they design a new website is industry data: audience insights; competitive research; keyword analysis; Google...

There’s nothing nice about asking the question “How old is too old to …?” So, I’m going to start by getting the answer out of the way, right now:  You’re never too old to…  …become a web designer… …transition from web designer to UX designer… …become a full-stack designer-developer powerhouse… …or do whatever the heck it is you want to do. Whatever your goal might be, age isn’t going to hold you back. The only...

It sort of feels like our lives are nothing more than an endless string of decision-making, doesn’t it? You go to the grocery store and half an aisle is dedicated to olive oil. Or cereal. Or yogurt. Then, you go home and your streaming services give you literally hundreds of options for horror movies. Or documentaries. Or TV shows. And it doesn’t get any better online. Decision fatigue happens when you put your consumer in the position to choose...

With an API, you create a connection between your website and an application for the purposes of drawing on its data or features. This allows you to not only enhance the on-site experience, but to streamline a lot of the processes that would otherwise require much tedious hand-holding behind the scenes. Many of you are probably familiar with the multitude of APIs Google has created. But it’s not just Google that’s trying to make it easier...

Being in the business of building websites, it’s easy to forget that no matter how great they look, how well they perform, or how optimized they are for search, a website alone will not attract visitors back to it. You have to give them a good reason to return. Blogging and other content generation is one way to do this. Running special promotions is another. Lead magnets are a good idea, too. That said, we still run into the problem of how to let...

My name is Suzanne Scacca and I am a tool snob.  Before I became a writer, and before I entered the world of marketing and web design, I was a long-time project manager. And although I could’ve stepped into any of my project management jobs and simply executed the tasks employers asked of me, I was never happy with the status quo.  We’re living in an amazing time for technology and I knew there would always be a better way to work, if only we could...

Thankfully, you no longer have to rely on a resume to try to communicate how talented you are to others. Your skills as a freelancer should be shared with others through visual media. It makes a lot more sense than writing up a one page summary that says, “I graduated from so-and-so university in 2010 and worked as a designer for XYZ Agency for three years.” Yes, your history is important, but not as much as what you’re able to do with the knowledge...

Truth be told, there’s a lot of value that comes from doing design sprints. However, it’s not as simple as adopting Google Vision’s original system and instantly being able to create better digital products or getting greater consumer buy-in.  Let’s take a look at what design sprints are, why they can be valuable, but why you also might need to steer clear of them.  What Is a Design Sprint? In basic terms, the design process looks like...

Unfortunately, over half (54%) of the businesses surveyed for the 2018 State of SMB Cybersecurity report believe they’re too small to be a target for hackers. But the data paints a different picture:  67% of small- and medium-sized businesses were attacked in 2018; 82% of those attacked had antivirus software installed on their systems; 72% had intrusion detection systems in place. In reality, businesses aren’t failing to secure...