
How to Visualize a Startup’s USP
Common web design problem: Just writing out why a company is special is usually an insufficient way to tell a story to people in a way that will give them a rapid understanding of what makes a company’s product or service awesome. We have to get visual—people should be able to blur their eyes when they land on a site and know what you do, and what key actions they would take on the site immediately. But it also takes deeper collaboration with...