
Improve Your UX With a Niche Approach
Mass appeal is a myth. I know that goes against what we’d all like to believe, and your eternal optimist inside probably shouts, “Hey! My product is actually for everyone.” But honestly, it’s true; mass appeal is a myth. Don’t panic though… Being niche does not mean fewer paying customers. Focussing in on a niche is a good thing, scratch that, a great thing. The web today is consumer lead. It’s a buyer’s market. With so many...