Anders Toxboe

Anders Toxboe is founder of UI​-Patterns​.com. If you found this article useful, you might also want to look into scarcity, loss aversion, status-quo bias, or social proof to boost up the effectiveness of your pricing page. Those and 55 other Persuasive Patterns can be found in the Persuasive Patterns card deck by UI​-Patterns​.com

The Psychology of Price in UX

As humans, we tend to rely heavily on one piece of information when we make decisions. We often anchor on the first pie…