Andrew Zusman

Andrew Zusman is a user experience designer at Inkod-Hypera and the creator of the 52 Designers project. Andrew is also the writer of a popular user experience design blog. He lives in Tel-Aviv, Israel with his girlfriend Natasha and their dog Indy.

How puppy training is the key to creating better forms

Let’s be clear: people hate filling out forms. Since most websites are lead generators, however, encouraging users to…