Branding articles

Coca Cola launches new design language
Tokyo 2020 logo shortlist revealed
HP unveil “new” logo
The Met’s new logo polarizes opinion
Uber relaunches with a new brand identity
How to write with your brand’s voice
What Netflix’s rebrand teaches us about responsive design
500px unveil a distinct new brand
Circling ourselves: the story behind Asana’s rebrand
Channel 4 reveals a bizarre rebrand
Opera rebrands with elegant new identity
How good is Google’s new logo?
How to create a personal brand, and why you should
Sub-branding vs. brand fragmentation, which should you choose?