Content Strategy articles

There’s an old saying about dresses and speeches which rightly points out that both should be long enough to cover the subject. In the modern era, men in particular would be well advised to drop all reference to female attire and talk about blogs instead. How long should a blog be? The infinite Internet has done away with strict word counts and in theory, every online article can be as long as the author feels necessary to get their point across....

Recently I have encountered more and more people asking for one specific thing: words, and lots of them. No, truly, I mean a lot of them. They want long-form content: articles that go from 2,000 to 5,000 words, and sometimes longer. Then I ran across our glorious lea... ahem... Zeldman’s article on the subject of long-form content, and the challenges of designing for it. I am not one to shy away from a challenge, but I was curious to know why. The...