UI articles

Looking to give your homepage a well-needed design update in late 2021 or 2022? Not a bad idea; first impressions are crucial when it comes to business websites. But, fixing your homepage and website design is no easy feat. Web design trends are evolving faster. Blame the ever-decreasing user’s attention span. The average visitor now spends just 0.5 seconds scanning your homepage to form an opinion about your brand and decide whether to...

A new design trend has emerged in the last year: Soft UI or Neumorphism is everywhere.  Even Apple is in on the trend; the company introduced a host of changes in both its mobile and desktop operating systems that use the style. The elements of Soft UI introduced by Apple reflect various aspects of the Microsoft Fluent UI design too.  So, if soft UI is such a huge concept, what do we need to know about it? How does soft UI work, and what are the pros...

Parallax is a term that is applied loosely and frequently in the world of web design. As a trend, it has been popular and unpopular in equal measures for some time. However, it’s still one of the most valuable tools for animation in the digital world. Parallax creates an illusion of depth when scrolling, a timeless effect that still has lots of value in the web design world. Sure, parallax has its issues, from problems with usability, to concerns...

This month’s collection of the best new websites launched or updated in the last four weeks features color, and more color, and then — just for good measure — a bit more color. Yellow is a hue of choice, but you’ll also find burnt orange, rich purples, and greens and blues in equal measure. What is missing is the tech-blue of years past, replaced with something altogether more Mediterranean. Enjoy! Cevitxef This site for Cevitxef ceviche...

Over the years, experts have repeatedly discussed the possible impact of mixed realities on web design. Concepts like AR and VR are expected to have the potential to change the way that we interact with websites on a fundamental level. Now that we’re in the year 2021, however, discussions about AR aren’t just observational anymore. The age of mixed-reality interfaces is here, in everything from Pokémon Go, to Snapchat filters. The question...

Animation is a fun and interesting way to bring life to a website. Used correctly, it can capture audience attention, make your website more engaging, and even improve your chances of delivering conversions for your clients. Unfortunately, like many things in the web design world, it’s also easy to get too carried away with animation. As professional designers and developers, it’s up to us to find the line between making the most of animation...

By the end of the year, the number of global smartphone users is expected to reach 3.5 billion. That’s a significant 9.3% increase over the last 12 months. In a world where everyone is constantly connected to their mobile devices, it makes sense that web developers and designers would need to consider new rules for how they create engaging experiences. After all, most of us find browsing from our smartphones to be much more convenient than...

As human beings, we like to think that we’re rational creatures. We tell ourselves that we make our decisions based on fact and logic. However, that’s rarely the full truth. As much as we try to make choices guided by rationality, the truth is that we’re often highly emotional people, driven by the way that things make us feel. So, what does that mean for a website designer? Though designing a functional and logical website is important,...

Personalization; it’s probably one of the most important design trends to emerge in recent years.  As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations.  Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts. ...

How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything? One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead. People don’t want to convert straight away. Since building a relationship with customers is crucial...

Today, great design isn’t just about conveying the right amount of information in a certain number of pages.  There’s more to creating the perfect website than experimenting with visuals and sound. Designers need to think carefully about how each element of their site impacts the overall user experience.  After all, with billions of websites available to explore, it takes something truly immersive to convince your client’s audience...

Dark themes are everywhere these days.  As human beings continue to spend more of their time interacting with technology, dark themes provide a more relaxing way to engage with the digital world. More often than not, these themes are easier on the eyes, more attractive, and perfect for the dedicated user.  Throughout 2020, countless leading brands have debuted their own version of the dark theme. Google has a solution for your Drive, while...

And it does this 24 hours a day, 7 days a week, 52 weeks a year without ever asking for a pay raise. But this is true only if your website landing page is designed well, maintained, and optimized to the gills. The art and science of a flawless landing page is beyond the scope of a single article, but we can start with helping you spot seven of the most common – and damaging – trouble spots. 1. Unclear Value Statement Typically, new visitors to your...

When it comes to increasing sales for your ecommerce store, there are 3 levers you can pull: You can increase your average order value; You can increase the amount of traffic to your site; You can increase your conversion rate. While all of the above are important, the cheapest, most effective way to grow your sales is by improving your conversion rate. For most online stores, low conversion rates are typically the result of a poor design or a bad...