Interactive Design articles

Designing an interactive interface or a website is not an easy feat. You have to analyze everything about your audience, in the first place their behavior, and then implement thorough planning. New technologies are making it easier but they are also making the users more tech savvy and hard to impress. Glossy images and hover effects are no longer impressive to users. Neither are animations or gifs - especially when everyone can make their...

I work out of a small office in a co-working environment. Next to my dedicated space is a hot-desking area used primarily for video conferencing. Thanks to a bank of west-facing windows, an overenthusiastic heating policy, and unseasonably hot weather, meetings are often conducted with the doors open, and it’s then that I overhear some of the most engrossing insights into the minds of both clients and designers, that I’ve ever encountered....

WHO suggests that 1.3 billion people all around the world have some kind of visual impairment – which includes 217 million people with moderate to severe vision impairment; 36 million people are blind worldwide; 15% of the global population have some kind of disability. With the advancements in adaptive technologies, such as screen readers, magnifiers, eye-tracking, joysticks, and sip-and puff technology, visually impaired and disabled...

Take a close look at Monetate’s Ecommerce Quarterly Report for Q2 2018 and you might not be happy about the state of mobile websites it depicts. The good news is that smartphones drive significantly more traffic to websites than all other devices with 52.73%: But conversions? Ehhhh… Smartphone conversions lag behind all other devices with 2.03%. It’s not just conversion rates that are low either. There are also fewer pages looked at,...

A lot of very smart people have said that those who do not learn from history are doomed to repeat it. Other people say that nostalgia bait…ahem…“retrospectives” get a lot of clicks. They’re both right, and I thought it might be both fun and educational to take a look at some of the dead UI conventions of yesteryear. It’s good to remember why they ever lived, and how and why they died. It gives us insight into how best practices were born,...

The somewhat controversial topic of the usefulness of gamification in business has been sparking debates recently. One claim is that it’s a great business tool that helps engage and retain clients, as well as lead them in the right direction. The opposite view holds that there are few real successes in gamification. Today we’re going to the consider the case for gamification in interactive design, and illustrate it with some great examples....

It’s all in the title, really. I am no stranger to dogmatic thinking. I was once a very religious missionary, and currently am an open source enthusiast, a web designer, and a gamer. Of all the dogmatic thinkers I’ve encountered in each of those fields, I’m not actually sure which scare me the most. Some are easily identified from a distance, but you never know who compiles their own UNIX-based OS from scratch until it’s too late. No, it’s...

Your target market has gone mobile. Mobile users spend up to 12% of their time browsing on their device, which works out to 87 hours a month or 1,044 hours a year spent on their phone; 90% of that time is spent using mobile apps. Which is why having a mobile app can be so valuable for your business. No wonder everyone seems to be jumping on the bandwagon. Even 67% of small businesses now have a mobile app. The problem is, many apps are just awful extensions...

Contact forms are a necessity for websites. Without them, your clients would be relegated to handling website- or business-related matters over the phone or email. Worse, they’d have absolutely no context for the call or message, which would increase the amount of time they’d have to spend responding to it. Contact forms, instead, gather essential details from visitors so that your clients can go into each conversation better prepared....

Ahoy Mateys! You’ve probably noticed lately that your website is looking a little worse for wear. What she needs is a bit more than fair skies and wind in her sails. She needs a redesign, something that’ll bring her into the modern age and truly make her a jewel of the digital sea. But how do you even get started? The last thing you want to do is try and navigate a redesign without a plan in place. There are countless articles out there telling you...

In January 2018 alone, consumers conducted over 1 billion voice searches. By 2020, it’s estimated that 30% of all online searches will take place without the use of a screen. Needless to say, voice search is set to make serious waves in the not-so-distant future. As more users seek out the convenience of using their voice to search online, you have to consider how this will impact mobile websites. As of now, your main concern doesn’t need...

I’m a big fan of templates. They’re an essential part of any productive designer’s workflow and they can also be really helpful in boosting your brand’s identity through greater consistency and professionalism. Project management templates are one such example of templates that definitely belong in the workflow of a web designer. They free you from having to handle tedious project and time management tasks and, consequently,...

Web designers have typically always been big-picture people, in that they like having really big screens in front of them. It’s convenient, and it makes you feel very professional. At this point in my life, I don’t think I could go back to having just one monitor, either. And yet, I find that many websites don’t live up to the potential promised by big darned screens, or even that presented by phones with HD resolutions. This is because we...

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou) Today when we think about what product we want to use, we have a lot of options to choose from. But there’s one thing that plays a crucial role in this decisions making process: emotions. Humans are emotion-driven species. We evaluate products not only based on utility but also on the feelings they evoke....