Search & Marketing articles

After many weeks and months of preparations, you are ready to go; you’ve done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward. So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully… …only to see the organic...

Instagram truly is the social media platform of this decade. It has exploded in popularity and seen massive growth. Instagram has become a social media platform for the masses, and for all types of purposes. From billion dollar companies like Snickers, to influencers, to freelancers. Instagram has one thing that everyone, no matter what they wish to achieve wants, and that is people’s attention. In order to do anything, whether it is to...

SEO is a complex matter and one that web designers and developers might feel is best left to copywriters and search professionals to handle. That makes sense since many common SEO hacks revolve around the manipulation of content and the tagging of it for search. Here’s the thing though: there are certain choices you make as a web designer that ultimately affect the search-friendliness of your website. Which means you should be involved in...

Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google owned the majority of online search queries (with U.S. users, at least). What is surprising, however, is that searches through Google Images were the second most popular type of search. As such, I’d like to focus this discussion around Google Image search and how to use image SEO to boost your website’s presence there....

There’s something very special about social media marketing and how it compels consumers to engage with it. The Hootsuite 2018 Social Media Barometer says there are now over 3.2 billion global consumers who are active on social media. With such a large part of the population actively involved in social media, it’s no surprise that 67% of business executives surveyed in the report said that social media marketing improves their bottom...

I know I know: Content is king! You’re already sick to the back-teeth of hearing it.
 You’ve made your content, you know your target audience—you just want to build some links and get some darn traffic to that content, am I right? 

Not to rain on your parade, but what if your content really is trash?
 Will anyone actually link to it? If it is subpar, then probably not, and trying to build links to it will be a colossal waste of time....

Businesses have more options today in terms of how they get their goods and services out to customers: strictly brick-and-mortar, 100% online, or a combination of the two. Because of this, web design isn’t necessarily as straightforward as we’d like it to be. Of course, there will always be certain best practices to abide by—abundant white space; responsive and mobile-first design; easy-to-find CTAs; streamlined user flow; consistent...

Including high quality blogs and other forms of useful, interesting content is a great way to boost SEO and encourage repeat visits to a website. However, with everyone playing the same game, getting visitors flowing to a new site can still be touch and go — even if you do everything right. Increasingly, targeted advertising on Google and social media helps bring new eyes to every lovingly crafted website, and companies relying purely...

Let’s not beat around the bush, local SEO is hard. If you represent a business in a large city and you’re aiming for a top 3 maps business listing (the Snack Pack), then it’s even harder. You can spend many stressful hours tailoring every little aspect of your site, trying to achieve this and lose sanity along the way wondering where you’ve gone wrong. It can be a very lonely place. An important thing to do to retain your sanity is to be realistic...

Looking to boost your search rankings? While nothing can help you reach an audience better than great content, there are simple habits that can help you boost search ranking and provide valuable information for users. And it doesn’t require a complete website overhaul or hiring an SEO expert. Here are three hacks to help you boost your website ranking and help more users find your website content. 1. Use Video and Transcription You might...

It’s been three years since Google spent $25 million on the rights to the .app domain. Finally, the company is making this top-level domain available for purchase. Early access ended May 8th. And the domain is now up for public purchase. Why is this so important? For obvious reasons, .app will be ideal for all app developers. The .app domain allows for new domain names that might have previously been taken, as well as makes it easier to remember....

The popularity of video content has increased dramatically over the last few years and it’s easy to see why; videos are engaging for all age groups which also makes them an important marketing tool. Businesses have developed dedicated video marketing strategies which generate more leads and boost sales. Video content is also being used by these same businesses to build a better brand experience and stand out from rest of the competition....

Email remains a resilient form of communication for marketers, despite the myriad of other communication platforms available today. Most people check their emails at least once a day, and spam now has a hard time slipping through the net. What’s more, email newsletters from businesses are a part of everyday life and if someone has subscribed to your list, the chances are they’ll have at least some interest in what you have to say. Having...

Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely. But which metrics should you pay special attention to? Some of them you’ve probably heard about hundreds of times as they tend to crop up in every self-respecting webmaster’s watch list. There are,...