Strategy & Workflow articles

Last year, Rachel McPherson shared 9 ways to organize successful creative projects. It’s a very useful article that highlights the main things to do if you want to bring greater control and organization to your web design workflow. Tip #2: Take Advantage of a Project Management Tool, is the one I want to focus on today. Specifically, I want to look at some of the best tools for web designers, how to choose the right one for you, as well as give you...

At least once every day, some designer somewhere in the world will look at something made months or years ago; failing that, some executive will get the bright idea that they can make their mark on a company and the world by changing something that already exists, instead of making something new. One or both of these people might get this sort of itch in the back of their head, accompanied by a sense of dissatisfaction and ill-defined purpose. The...

Development time is a precious resource. In order to be more efficient and responsive, product teams continuously try to use advanced techniques for product creation. One of the most popular frameworks that help the product team to achieve this goal is a design sprint. A design sprint is a framework that helps answer critical business questions through rapid prototyping and user testing. Basically, it’s a shortcut to learn without building...

There’s a certain peace to be found at night, when the world goes dark and silent. You might settle down on the couch for a moment, and just soak in the absence of noise and bustle. However, if you’re at work, and the world goes dark and silent, it’s a lot less comforting. At the very least, it means a delay in your work. If you’re a freelancer, that could very well mean a delay in getting paid. It’s stressful, and it can happen anywhere, to...

Stepping into a website that’s already well-established isn’t always easy. For starters, you have to be careful about not stepping on anyone’s toes (the client’s or even the previous designer’s) when providing feedback or suggestions on a new direction for the site. Secondly, there’s much more at stake with a redesign. Not only could a wrong turn hurt an established brand’s identity, but there’s also the disruption to...

There are so many distractions when you are a freelancer. From kids coming into your home office or time sucks like Facebook, you need to focus and be more efficient. The key is arming yourself with the right tools for the job. Here, we’ve gathered a list of online time savers (productivity tools for the win!) plus tips for managing distractions. Create the Right Working Space Freelancers, if you want to work from home, you need an actual work...

The quality of critique sessions is a clear indicator of how well the creative process is being managed. When a design critique goes well, it can create more ideas on how to solve the problem at hand or help designers pick between a multitude of great solutions. But when a design critique goes wrong, it becomes a huge source of frustration for designers; designers who have been burned by insulting or unfocused critiques stop going to the sessions....

Your team is all spread out— your designers are working from Lisbon, your content team is in New York, and your project manager is in Argentina. How do you create a system that makes it simple to organize and plan large web projects? There is a trick to getting designers and copywriters to work together smoothly, and it’s called communication. But even simple communication will fail if you don’t have the correct processes in place. 1. Set...

As every kid knows, making cool stuff is the fun part. You dump all of your toys on the floor, and sort through them until you find what you want, and make it all fit together to build a spaceship, or something. That’s the part everyone likes. But then someone comes in to tell you that it’s over. It’s done. Now you have to pick up after yourself so Dad doesn’t step on a Lego piece in the dark and shout bad words at 2AM. Few people enjoy this part....

With less than 2 months before the General Data Protection Regulations (GDPR) come into force on the 25th May, tens of thousands of businesses are woefully underprepared, and many businesses outside of the EU do not realize that GDPR also applies to them. Passed by the European Union (EU) to protect the privacy of Europeans’ data, the laws apply to anyone, from Pittsburgh to Pretoria, involved in the collection, storage, or handling of that...

If experience has taught me anything it’s that pictures are better than words, nothing aligns everyone’s understanding of a web design problem like a quick scribble with a sharpie (other writing instruments are available). It’s the quickest, easiest and cheapest way of making others understand your design thinking… so why don’t we do it more often?… in fact why doesn’t everybody do it? Why?! Maybe we scare people off? one...

In the modern world, it’s the development team’s speed that often defines the viability of a product. At the same time, there is one key element which is most important, and most problematic: design. Design often becomes a bottleneck and significantly impacts the whole development process, no matter the size of your team. Sometimes superhuman efforts from a design lead help drive the design process, but as soon as workload increases,...

“It looks great, but can you make it ‘pop’ more?” We’ve all been there, the dreaded subjective design feedback, no use to anyone; let’s stop a moment and look at what led to this subjective nonsense, what chain of events instigated this horror show of unusable feedback? Actually, how clients receive your work and how you frame the feedback request is often just as much to blame as the person asking you to make your designs ‘pop’....