Usability & Testing articles

Attention is the new gold; brands are in a constant competition for our attention. A big portion of our time we spend online, where we are bombarded with insane amounts of information and advertisements. It’s hard not to become overwhelmed in this world of consumerism. We have had to become good at quickly evaluating which information is important, especially on the internet. Good marketing specialists know that they have mere seconds...

Thirty years after the historic passage of the Americans with Disabilities Act, the landmark legislation that transformed the US’s workplaces and common spaces for the better, so much of our lives have moved out of the physical world and into the digital one. The urgency of equality — and the need to ensure that web design and development consider digital accessibility and the user experience of those with disabilities — is at an all-time...

Here are 3 strategies you should consider if your website is struggling. We’ll cover: Web analytics and split testing In-person testing Simplifying your sales process If possible, implement these strategies ahead of time before you run into any issues. I’m going to cover why these strategies are effective and what they are good at resolving. 1. Analytics and Split Testing If you don’t know when or where your users are leaving, then...

Remember the days when hovering and clicking with the mouse were the most used triggers for interaction with a site or app? Those days are gone. When Apple introduced the first iPhone, multi-touch technology became mainstream and users learned that they could not only point and tap on the interface, but also pinch, spread, and swipe. Gestures became the new clicks. Today the success of a mobile UI can be made by how effectively it uses gestures....

Information density is the amount of information in the form of content that a site visitor is greeted with as soon as he lands on a website or webpage. The greater the information density, the greater the amount of content a visitor will see on the site or page. Because of this tie-in to content, information density has an immediate impact on a user’s cognitive load, which in turn, has a huge impact on the site’s navigability, usability and...

A handy technique I learned from the wrong job… Years ago, I spent an awkward patch of my career as an instructional designer, creating courses for online learning. It was a bad fit and I moved on happily, but one part of that job has made me a better UX designer: learning objectives. Learning objectives are simply what you want the student to learn by the end of the training. If there’s a test, the test questions should be based on those objectives — otherwise,...

Web design has come a long, long way since the 1990s, when things like GeoCities and AOL dominated the Internet. Design itself has evolved, along with a deeper understanding of principles like usability and the user experience. There certainly hasn’t been a lack of studies examining everything from typography and site speed, to content above versus below the fold. The Nielsen Norman Group is one of the premier user-experience consultations...

User interface design is a hot topic these days and for good reason. In a world where digital experiences are such a large part of our lives, the value of a quality user experience is higher than ever. Not only is it important now, but the quality of user interfaces is bound to be even more important in the future given the tremendous growth of mobile, digital, and the Internet of Things. From web sites, to displays in our cars, to thermostat controls...

Usability testing is sometimes one of those things that designers conveniently ‘forget’ about. Why? Well do a search for it. Usability testing, as it is generally practiced, costs money. There are interviews to perform, a variety of tests to create for each and every project, services to pay for… and what if your client’s in another country? Or what if they’re a small business with a small budget, or a brand-new startup? What if the...

A lot of web developers are making me angry. Why? Because they’re literally trying to make it harder for me to build websites. Well, they’re making it harder to use their latest and greatest inventions, in any case. Take a look at some of these new content management systems for example. Especially take a look at the ones based on Ruby, or Node.js. What’s at least one thing they all have in common? You install almost all of them via the command...

What if I told you web designers out there that there are people who might visit your website that don’t care what it looks like? Visually impaired people navigate the web for the same reasons we all do, to find information, to shop and to perform a myriad of important tasks using web-based applications. But visually impaired people experience the web differently and we need to be sensitive to their needs when we design and build websites. According...

Usability testing, with real users, is one of the key areas that too many web designers skip. Often, there is little money in the budget for tests, but remote usability testing can be relatively cheap to perform, and the results can make a huge difference to a site’s conversions. To demonstrate the power of usability testing in design, we teamed up with UserTesting and Optimal Workshop to run some tests on Yelp as part of a redesign exercise....

In the past, fantastic web design was a simple business. All you had to do was ensure that the design looked good in Internet Explorer or Netscape, and your job was pretty much done. Some designers even took it upon themselves to mandate which browser the user should be operating. And for many designers, the visual design was not only a primary concern, but the only concern. That approach created a terrible legacy which is still sometimes experienced...

One of the most common pieces of writing advice out there is “know your audience.” Choosing to appeal to either middle-aged lawyers or college freshmen will alter everything from approach, to tone, to structure, even if the subject matter is the same. Why treat web design any differently? It’s common sense that middle-aged lawyers and college freshmen prefer different sites, right? Personas are all about applying imagination to...