Your brain is extremely fast. It’s capable of processing data and making a decision with unparalleled speed. Macro decisions, like product purchases, may be considered, but micro decisions such as whether to tap the back button or to sign-up for a newsletter are impulsive. In the case of micro-decisions, reasoning, logic, and past decisions are processed so quickly you don’t even notice the decision — we call those processes “gut...

As the ultimate form of social proof, customer reviews are incredibly valuable to your clients’ companies. Around 95% of customers say they read reviews before they make a purchase. Another 72% say they won’t even consider buying items until they’ve read the reviews associated with the business or product.  No matter how good your marketing and promotion strategies might be, your audience will always turn to other customers for...

We’re over halfway through 2022! And so far this year, we’ve seen some incredible side-projects, awesome apps, and a bunch of new tools we can’t do without. If you’ve still got room in your digital toolbox to cram a few more gems in, here’s what we’re getting excited about this month. Adbot Do you get confused by the Google Ads interface? You’re not the only one. Fortunately, Adbot is a superb service that automates your ad management....

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s...

The CMS (Content Management System) you use as a web designer will significantly impact the kind of websites you can create. While virtually all of these tools will allow you to organize content, edit themes, and implement various features, some are more flexible and advanced than others. As one of the most important tools in your kit as a designer, your CMS choice will help you to achieve your creative goals and impress your clients. However,...

A small business can do a lot with a website. So it might surprise you that only 71% of small businesses currently have a website. Given just how much business is done online, that’s a grave mistake! Around 80% of people research a business online before making a purchase. So if you don’t have a website, you could miss out on the opportunity to grow your business and increase your profits.  So, if you’re considering creating a website for...

Typefaces give a voice and a character to our text. As a result, they influence our designs more than most design elements. But with so many typefaces available, selecting one (or two!) can be one of the most challenging decisions in any design project — which is probably why so many big brands opt for inoffensive geometric sans-serifs. In our monthly roundup, we give you a selection of new options, including variable fonts, updated classics,...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s...

Users expect websites to load quickly. As a result, companies like Amazon and Target spend millions of dollars optimizing their sites to make them load as fast as possible because there is a direct correlation between site speed and conversions. Websites typically don’t have load bars, so a user waiting for a site to load cannot know that it will be one more second or even that the site will load at all. The best load time for a website is 0 seconds,...

Creating videos for social media or to embed on your site can be a fun and creative way to promote your brand or business. More importantly, time spent on a page is a significant SEO ranking factor, so providing a video to watch is of enormous benefit. However, coming up with the music for your videos can be challenging. You want something catchy that fits your video’s tone but don’t want to violate copyright laws. Music licensing can be tricky,...

Welcome to our guide to the best new websites this month. If subtle, minimal sites are your thing, either look away now or prepare to have your preconceptions challenged because this month, we are going maximalist. Lots of elements fill up the screen, lots of color, lots of big fonts, lots of illustration, and plenty of in-your-face personality. This is a tricky style to get right: if elements are not chosen and placed well, the result is simply...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s...

An unreliable, semi-broken and unresponsive website is an excellent way to lose leads and visitors — regardless of how aesthetically pleasing or well-designed, the visual elements are. Over the past decade, we’ve seen more initiative to deliver faster internet to regions of the world that were previously devoid of it. With online communities expanding and more people becoming receptive to online shopping, ensuring your site’s...

Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history. Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company...