#design trends

This month’s trends have something in common: You’ve probably seen all of these ideas before, maybe just presented in a slightly different way. Designers are returning to dark backgrounds, large headers and cards to encourage engagement, and get users interested in content on the screen. Here’s what’s trending in design this month: 1. Dark Backgrounds It seems like designers were focusing on light, white minimal styles for a long...

While this tends to be the time of year when things start to slow a bit in the design world, there are still trends that are worth paying attention to as you plan future projects. One element that stands out quite distinctly is the use of the color purple in projects. This trend deserves a mention of its own (see No. 3) but also note the use of the color in examples from other projects in the other featured trends as well. Here’s what’s trending in...

Welcome to our roundup of the best websites launched (or relaunched with significant updates) this August. The Summer’s almost over, vacations are less frequent, and we’re starting to see businesses gearing up for the Fall. This month we’ve included some great e-commerce, some design agencies with a difference, and some products with marketing challenges. There’s a huge trend for bold color, subtle animations, and scrolling...

From light and bright designs to complex data visualizations and a new take on polygons, this month’s design trends are anything but ordinary. And they are so practical you can deploy them on single pages or for a complete design overhaul. Each of these trends shows and evolution of styles that’s been progressing for some time: minimalism to white and light color schemes, data “everything” to data visualization for the web, and a fresh...

When you work for a user experience design company for as long as I have, you start to notice the cyclical nature of industry trends. Just like fashion or art, what goes out of style inevitably resurfaces a few years down the road, only to become adopted by the mainstream, and fade into obsoletion once again. In the digital design world, there’s maybe no better example of this than the rise and fall (and rise) of the gradient. Considered a lynchpin...

With the heat of summer comes a little bit of a design slowdown, but there are still plenty of projects worth your attention. Most of the major design trends happening right now feature structural components of website design, such a interactive layers or multiple columns of text. And there’s also this “little” international event that’s having some influence as well – the soccer World Cup. Here’s what’s trending in design...

By most terms of reference, 70 years is a long time…70 years ago, copywriter David Ogilvy decided to part ways with his former business partner, Edmund Mather; together, they had made up what was known as Ogilvy & Mather. This decision meant moving from London, where the company originated, to Manhattan, where the name of the company would change to just Ogilvy. Now, as of June 2018, Ogilvy has announced a complete rebranding. For a company...

Sometimes the most fun part of looking at design trends is when you start to notice subtle shifts in trends that create new design patterns altogether. Each of the trends this month is an evolution of something that’s been pretty popular, with an interesting spin. Here’s what’s trending in design this month: 1. Full Screen Photo The oversized hero image gets even bigger with full-screen photo displays. The key element in this website...

Every industry has its jargon, and almost its own language, in some cases. God knows web design has a lot of jargon, even if half of our made up phrases are fancy and nonsensical job titles. But for all of the silliness that comes with having to invent our own words and acronyms for things, jargon plays an important role: it allows us to communicate more efficiently with other designers and devs. Sometimes, the person who (more or less) comes up with...

Attention grabbing designs are a goal for almost any project. But there are some techniques that draw users in faster than others. Those are just the elements that this month’s trends are all about. From funky, tiny navigation, to fun cut out and layers, to fast movement that you can’t look away from, here’s what’s trending in design this month: 1. Funky, Tiny Nav For a while designers pushed mega navigation, then hamburger-style navigation...

After years of flat, material and completely minimal styles, the gradient has made a comeback. Everywhere you look, designers are using color fades to add visual interest, create user engagement and just design something that’s worth looking at. If you aren’t a fan of gradients, maybe it’s time to rethink your stance on the issue. To help convince you, we’ve got 10 reasons to love and use gradients in your website design projects this...

Shapes and typography are two elements that can add a lot of impact to a website design project even when they don’t always occupy the greatest amount of space. How to design shapes and typography with a little extra something is definitely on the trends radar this month, with plenty of projects using this concept. Here’s what’s trending in design this month: 1. Bubbles and Blobs Loose shapes without clearly defined forms are showing...

One of the best things about spring can be website design. Warmer air seems to put designers in a brighter bolder mood, and that shows in this month’s roundup of trends. From bolder color choices with a lighter feel—less heavy black and white—to images and type that draw users into a poster or movie-style experience, inspiration is abound. Here’s what’s trending in design this month: 1. Poster-Style Homepages Full-screen homepage...

Across all disciplines of design, from fashion to architecture, trends largely define the styles and directions of an industry at a particular time. Trends are often determined to be a reaction to a previous style. Whether that’s swaying from maximalism to minimalism, or colorful to monochrome, trends by their very nature focus on short termism rather than the larger picture. They also tend to be cyclical, meaning across design industries,...