
Branding 101: Creating the Visual Identity for Your Business
There are so many things to think about when first starting a business. What will your business offer? How will this differ from existing solutions? Who will benefit most from your offering? And why are you so passionate about this? If you haven’t done so yet, work through this exercise to come up with your brand identity and business name. Once you’ve figured out your brand identity, you have to create a visual identity — also referred...