
How to Balance Information Density in Web Design
Information density is the amount of information in the form of content that a site visitor is greeted with as soon as he lands on a website or webpage. The greater the information density, the greater the amount of content a visitor will see on the site or page. Because of this tie-in to content, information density has an immediate impact on a user’s cognitive load, which in turn, has a huge impact on the site’s navigability, usability and...