#ux

User experience is one of the most important aspects of modern web design. The Google Trends graph for ux design shows how much this field has grown in recent years. Yet there are still so many websites that push certain design trends which seem like the antithesis of usability. Some are done by accident or negligence, others are done on purpose. The latter are called dark patterns and they’re typically used by marketers to meet some end goal....

Just a decade ago user interfaces that used animations were avoided, being most often associated with popups and flashing ads, but this has changed. Today details of interaction design and animation make a fundamental difference on modern websites and in modern apps. This mindset shift is clearly expressed in Zurb’s statement: We’re no longer just designing static screens. We’re designing for how the user gets from those screens...

Information density is the amount of information in the form of content that a site visitor is greeted with as soon as he lands on a website or webpage. The greater the information density, the greater the amount of content a visitor will see on the site or page. Because of this tie-in to content, information density has an immediate impact on a user’s cognitive load, which in turn, has a huge impact on the site’s navigability, usability and...

Ok, so you’ve built an awesome digital product—it might be a customer-facing app, an enterprise software, a web app or whatever. You’ve launched and, oh happy day, people are downloading your application. Looks like you’re a hit! But then you realize users aren’t coming back after the first visit, or that your general engagement rates are terrible, or that users are only engaging with 1% of the awesome features and functions of...

This reedy-to-use user interface kit by Dtail Studio includes multiple layouts and GUI elements designed for use on different resolutions, Web platforms and Mobile applications. EventPro is an advanced event management platform, which allows you to manage your upcoming events with ease. Event settings and notifications are managed from a simple, streamlined control panel, as well as allowing you to monitor event activity using a detailed...

When you design for the web, no matter the industry, there are expectations that must be met, and realities that must be accounted for. Although this is true for all forms of web design, it is especially true for logo design. This is something we’ve encountered numerous times. Think about the many different conventions of logo design. They’re usually placed in the top left-hand corner of the page, they are usually linked to the homepage,...

Did you know that the term “onboarding” comes from the HR department and refers to new hires acquiring necessary skills and knowledge in order to effectively join the company as a new employee? It eventually changed its meaning to refer to new users who needed necessary knowledge in order to use a new product like a web or mobile app. I like to think of onboarding as a big part of the journey a new user takes in signing up for a product. I also think...

Hollywood is the holy grail for the whole movie industry, and it’s where all blockbusters (or most of them at least) come from. These movies cost a lot of money, but they (usually) also make a lot more money. And you know how Hollywood movies make so much money? Because they research. A lot. And they design for success. It’s not about art It’s easy to create an analogy between design (of a website, an app, a poster) and a movie. In one way or another...

Responsive design is an essential and necessary part of web development. One of the biggest issues with responsive web design as of late has been images. Many debate the best way to display images on a responsive site. And then, what about image galleries? Image galleries feature far more complexity than single images; there are even more variables and things to think about when implementing entire responsive image galleries on your website....

With mobile becoming the platform of choice for more users these days, gestures are becoming more relevant than ever. Those little actions that enable interaction with a mobile device, gestures are given little thought by users because they’re focusing more on the results of their gestures on the screen. You should understand two distinct aspects to understand the concept of gestures: touch mechanics and touch activities; they relate...

Yahoo is currently rolling out updates to its homepage and mobile app. The new design is being launched in the US, with other territories expected to follow shortly. The new experience, which visually is an incremental evolution of the last few designs Yahoo has employed, is built around a news feed concept. The feed uses a variation on the infinite scroll, delivering a far more immersive user experience than previous iterations have managed....

The contact page of a website can make or break conversions. If your visitor has had a good experience up until the point of visiting the contact page (would they still be on your site if they hadn’t?) and the contact page fails to generate that final “click”, a potential customer is gone, quite possibly forever. It’s imperative that you encourage users to take that final step from casually interested, to fully engaged with your,...

The short answer is “yes”, but it is not as straight forward as that; not all web designers need to be UX designers or UI designers, but they should all have some sort of basic UX understanding since their designs play a significant part in how users experience a product or service. Why is UX important to web design? When a user visits a website or app, the first thing that they experience is the design. Design plays a huge part in shaping the...

If there’s a common question that web designers ask themselves, it’s usually: How can I improve user experience? User experience is always front and center—or at least it should be—in design; without users to read or view that content, click that call to action, or sign up on that form, no website would have a purpose. Designers have a number of different tricks up their sleeve to make UX that much better, and one of those is the use...